Why Do People Buy?
Partners in Excellence
SEPTEMBER 6, 2018
I can already picture half the readers. Raising their eyebrows, perhaps rolling their eyes, thinking, “Well Dave, the answer is obvious…… ” The obvious answer is to address needs, perhaps to solve a problem. Once that is acknowledged, the more sophisticated immediately leap to understanding the buyer’s journey. Too many focus only on the “seller’s journey.” hoping the buyer is interested in riding along.
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