Learning to Sell Through Storytelling
Sales and Marketing Management
MARCH 29, 2017
Issue Date: 2017-03-29. Author: Mark Magnacca. Teaser: Closing a deal depends on the salesperson’s ability to make a prospect feel as though their unique story is being heard. Sales reps must learn how to effectively encapsulate the value of what they are offering within the context of a prospect’s pain point, as this is the best way to truly connect with them.
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