Risk vs. Uncertainty
The Pipeline
SEPTEMBER 25, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. Risk and certainty are not the same, but listening to the way many speak, it is easy to get the impression that even native English speakers often mix and interchange the two. In most instances or conversation this misuse (or abuse) of the two may not matter or have tangible consequences, but in sales, well, they do.
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