How to Get Better at B2B Sales Fast
Anthony Iannarino
MAY 17, 2020
You have a specific experience. Let’s assume it is a negative experience. You have to communicate this experience, so you create or find a concept to allow you to explain it to someone else, while trying to make sense of it yourself. Here is an example: You lose a big deal you believe you should have won. Your client told you that your competitor provided them a lower price, one significantly less than yours.
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