George Orwell’s Negative Influence on Sales Language
Sales and Management Blog
MARCH 28, 2012
The coincidence of timing: My friend Dan Waldschmidt published a post yesterday on why words matter. After reading my post on how words a misused, I’d encourage you read Dan’s to see how words should be used. What words do you use to describe yourself and your products and services? Are there words you intentionally try to keep out the mind of your prospects or clients?