Leveraging The “Nice To Haves”
The Pipeline
AUGUST 15, 2016
By Tibor Shanto – tibor.shanto@sellbetter.ca . Sales people are good at looking for prospects or buyers with “pain” or “needs”, those ready for the seller’s “solution”. I get it, these are more immediate sales, more cooperative buyers even when the motivation is rooted in “pain”, but is that enough. Most groups I work with, when asked, will tell me that to make quota they will have to close business with more than just the “lower hanging fruit” of self-declared buyers with “pains” or “need
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