How to Build a Better B2B Sales Tech Stack
Zoominfo
NOVEMBER 4, 2018
B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. This is not to say reporting and measurement aren’t paramount to achieving company growth; it absolutely is.
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