Email Marketing Metrics That Matter in 2022
Connext Digital
JANUARY 28, 2022
Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI. 1 In fact, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. 2 Email marketing metrics are essential to determine how well your campaigns are performing and where improvements are needed.
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