How Risk Reversal Language Will Help You Accelerate Your Sales Cycle
Sales and Marketing Management
NOVEMBER 28, 2018
Author: Chris Orlob What’s the ultimate, late-stage barrier when you’re trying to push a deal through the sales cycle? Buyer anxiety. An excited prospect who believes your value proposition is a “no brainer” can instantly turn cold and ignore your calls when it’s finally time to put ink to the contract. After all, they’re spending a sizeable amount of company money — if something goes wrong, their job is on the line.
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