Three Reasons a Sales Leader Should Care about Strategy
SBI Growth
JANUARY 14, 2017
Increase Sales
JANUARY 14, 2017
Good sales skills are essential. Yet with all the emphasis on the more technical skills like discovering wants and needs; asking open ended questions or turning stalls into objections, I sometimes believe we are forgetting the two fold purpose of these skills: Communication. Engagement. I just finished reading a well written and very results driven article by Tony Hughes about the secrets in how to use LinkedIn Sales Navigator more effectively.
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Engage Selling
JANUARY 14, 2017
This is the first of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog.
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Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
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