Sun.Aug 19, 2018

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). As social media continues to grow, the need for a social media manager has grown as well.

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Top Grading Your Sales Talent Should Be a Quarterly Exercise

SBI Growth

How Often Should Sales Talent Be Assessed? The Answer: Quarterly. Talent should be assessed every quarter to ensure A-players are developed and C-players are removed quickly. Nothing is more toxic to revenue growth than a complacent sales team. To keep sales.

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10 Habits of Highly Effective Closers

Hubspot Sales

If you asked most people what activity they associated most with sales, I’d guess that many of them would respond the same way: Closing. And it’d be no surprise. For one thing, it’s the most visible part of the sales process -- all of us have been closed at one time or another, whether we’re buying a new vacuum cleaner or a new Learjet. For another, there’s nothing sexy about prospecting or discovery calls.

Discount 126
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What Exactly Is Sales Enablement?

Membrain

Sales Enablement is a hot buzzword bingo term these days. The problem is, were you to ask 10 companies what Sales Enablement is, you’d probably get 13 different answers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Make the Perfect Follow-Up Sales Call in 2018

Hubspot Sales

If you’re in sales, you’ve likely seen the 2011 “ Lead Response Management Study. ” It analyzed three year’s worth of data,100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “ What are the best days to call my prospects? ” and “ What time should I contact my leads?

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SalesTech Video Review: @ModusEngagement

SBI

Enable your salespeople to differentiate themselves from the competition. Instead of run-of-the-mill PowerPoint presentations, engage the prospect with 3D product demonstrations and stimulate their imagination. Visit Modus.

Video 50
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We Fixed Our Ideal Customer Profile (in Salesforce) Using This Data-Driven Process

Troops

If you’re like most sales professionals, you could probably describe your ideal customer profile in your sleep. And you know who is buying your product and why. What if I told you that you could be completely wrong? Because we were. By the time we’d signed 100 paid businesses, we thought we understood who we were selling to and what they cared about.

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“Let’s Automate That……”

Partners in Excellence

Once again, I find myself issuing a disclaimer at the outset of a post. I’m an unabashed fan of leveraging technology as much as possible. I sit on the boards or advisory boards of several companies that have great technology solutions for business professionals. However, too often, our automation efforts have the unintended effect of making us worse, dumbing us down.

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Weekly Recap, August 19, 2018

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy blogs.

Energy 40
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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Gartner/CEB Sales And Marketing Conference–Special Announcement

Partners in Excellence

I rarely promote conferences and events, but I have to make an exception with this. Each year are two events I consider, “Must Attend.” I get invited to far too many events, attending some because I’m speaking (kind of have to do that), and others because they are convenient places to meet clients (Dreamforce has become that). But there are only two I attend, primarily, to learn and discuss the most critical issues facing sales, marketing, and business professionals.

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Why the Science of Our Decision Making Is Not Always Black and White

Bernadette McClelland

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety driven mess because of my indecisiveness, it did cause me some angst for a few seconds.

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Why the Science of Our Decision Making Is Not Always Black and White

Bernadette McClelland

It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety driven mess because of my indecisiveness, it did cause me some angst for a few seconds.