Back to the Future: How Human Interactions Impact CX
Miller Heiman Group
APRIL 16, 2020
Every touchpoint with a customer matters when it comes to delivering on your organization’s customer experience strategy. But some touchpoints matter to customers more than others. In a recent survey of 5,500 global consumers, 47% reported feeling annoyed when they didn’t get a real person on the phone. And most respondents (43%) said they prefer to communicate by phone or in person (37%) compared to by email (18%) or text (2%).
Let's personalize your content