Winning With Multi-Track Selling
The Pipeline
MAY 18, 2021
By Tibor Shanto. It’s not news that the buy side has more stakeholders involved , representing the varied interests of a modern enterprise. Depending on who you follow, the number of stakeholders in a B2B decision continues to grow, over 10 by some accounts. This requires the ability to juggle a number of things all at once; more specifically communicating value to all.
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