Sat.Feb 25, 2017

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The Most Critical Mistake a Sales VP Can Make

SBI Growth

Sales 156
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Product Demo Techniques: Telling Versus Selling

Product Management University

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. 1.

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Seven Essentials for Building Your Dream Team

SBI Growth

Hiring 122
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Future of Sales: Rethinking Compensation

Engage Selling

This is the fourth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.