Our Customers Don’t Know How To Buy, Are We Helping Them Learn?
Partners in Excellence
JANUARY 30, 2022
While it’s some years old, we all know the “spaghetti chart,” from Gartner. As a refresher, I’ve shown it below. It’s easy to understand how customers struggle with complex B2B buying. It’s easy to understand how many buying initiatives fail. The reality is customers don’t know how to buy, and have all sorts of things that divert them from their buying efforts (for example, their day jobs).
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