Help Salespeople Learn from the Best Teacher of All–the Customer
AUGUST 16, 2017
Sales trainers, you must keep one very important thing in mind—customers don’t attend your training, only salespeople attend. This seems like an obvious statement, but many sales trainers don’t act as if they understand this. It means all sales trainers are faced with a significant limitation. They can only influence what salespeople are going to say. They can’t influence how customers are going to respond.