Tue.Sep 24, 2019

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Elements of an Effective Elevator Pitch

Understanding the Sales Force

At Objective Management Group (OMG), we ask salespeople to record their elevator pitch and value proposition as part of the sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson's messages. Elevator pitches and UVP's are usually so poorly constructed I have to wonder if anyone in sales leadership puts any time at all into formalizing their messages.

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18 Buyer Emotions You Need to Overcome

The Sales Heretic

All buying is emotional. Even if you’re selling microchips to engineers, there’s still an emotional component to the transaction. Because as human beings, we feel more often, more easily, more quickly, and more deeply than we think. And those emotions play a huge role in all our decision-making. Often unconsciously. So whenever you encounter a [.].

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A B2B Buyer’s ‘Do’s and Done’s’

The Pipeline

By Tibor Shanto. We know the filters we apply to given scenarios directly impact the outcome, more correctly, our view of the outcome. The more aligned we are to the buyer’s perspective, the more effective we can be in introducing insights. Insights that inform the buyer based on their objectives. Not an artificial view of the market designed to favor our product.

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How Can I Tell If I Have Qualified Prospects?

The Sales Hunter

We cannot forget that not all prospects are created equal. Some prospects are actually not prospects at all, they’re just suspects in disguise. Everybody in sales cannot find enough time to prospect. If we’re already challenged for time, shouldn’t we focus our time on the best opportunities? Gain more insights in my video: One concept I strongly advocate is to qualify a lead fast to ensure that you’re quickly able to know who has potential and who does not.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Why? Because buyer behaviors are changing. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople.

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How to Structure a Winning Sales Team

Nimble - Sales

A sales team is almost like a uniform mechanism striving for a universally common goal – to sell the company’s product or service. According to real practice, however, it may be quite challenging to adjust efficient cooperation between all the members in such a team. Let’s discuss how to structure a sales team most properly and […]. The post How to Structure a Winning Sales Team appeared first on Nimble Blog.

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Should You Be Using Text In Sales?

InsideSales.com

Text in sales may not be the most popular communication method out there, especially for B2B sales, but its power and presence is hard to ignore. In this episode of Sales Secrets, I share why it’s worth looking into including texting in your sales strategy and how to do it successfully, so read on to […]. The post Should You Be Using Text In Sales?

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9 Powerful Ways to Help Your Clients and Create a Preference

Anthony Iannarino

The idea of creating value can easily be summed up as helping your clients. The more you help your clients, the greater their preference to work with—and buy from—you. Here are nine ways you help your clients and create a preference to work with you. Providing a New Vision of What’s Possible : You will often find your clients mired down in the status quo, sticking with the devil they know, and working to survive.

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Are You Overlooking Essential Steps For Success?

Smooth Sale

How to Attract the Right Job Or Clientele: Business-oriented, I found myself in complete surprise to realize the sports team is overlooking essential steps for success. The score throughout the game indicates something is amiss. Moreover, it was evident the televised game was missing the typical crowd. Business development resembles the development of sports teams.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Great Managers Coach and Play from the Sidelines So Their Sales Team Can Win

Keith Rosen

YOU CAN’T SCALE DEPENDENCY! Ever see a coach at a sporting event run onto the field to play for their players? Then why are managers so quick to take OWNERSHIP of their team’s problems by telling them what to do? Instead, coach from the SIDELINES so your team can win: START HERE: In every conversation, you’re either: LEADING WITH ANSWERS ASSUME: Erode trust, create dependency, relinquish their accountability by taking ownership of their problem.

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Five Strategies to Ensure Manufacturing Sales Funnel Success

Miller Heiman Group

Manufacturing sales leaders need insight into your organization’s sales funnel in order to accurately manage the pipeline. A strong funnel management plan is one that uses your pipeline to guide decisions about your daily sales activities, strategies and selling time spent in order to achieve both short-term and long-term goals. Effective funnel management ensures that manufacturing seller’s prospects continue moving through the funnel and are managed at every stage.

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5 Job Interview Questions Sales Managers Need to Ask Their Applicants

Janek Performance Group

Determining the best candidate for a sales rep position is a blend of art and science. Your ability to make a homerun hire requires smart utilization of all your resources. One of the best sources is the interview. The right questions can elicit compelling information that helps you decide who to advance or hire, and who to wish best of luck on their job hunt.

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How to Build an Effective Inbound Marketing Landing Page

Leading Results Rambings

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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B2G sales: How startups can sell to government agencies

Close

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales.

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How to Build an Effective Inbound Marketing Landing Page

Leading Results Rambings

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

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?? The Code of Trust

Pipeliner

With thirty plus years of federal service in the United States naval academy, Marine Corps, FBI agent, counterintelligence and author of The Code of Trust. With his background in federal law enforcement in counterintelligence, recruiting foreign spies and building trust to align their priorities with those of us he realized the art form of interpersonal communication.

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Best In Sales: Management Tips From Top Sales Leaders

Chorus.ai

You need a strong personality to succeed in sales - a combination of grittiness under pressure and true smarts makes for the perfect sales rep.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to Build an Effective Inbound Marketing Landing Page

Leading Results Rambings

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

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How to Map Out the Best Sales Training Game Plan for Your Team

Funnel Clarity

How would you feel if you went to your doctor for an ailment, and without any diagnosis or investigation, your doctor says: “take some aspirin, you’ll be fine”? Most people would be outraged and immediately start looking for a new doctor. Sales training recommendations should be no different.

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The Importance of “Grit” in Sales

Closer's Coffee

Angela Duckworth, author to “ Grit: The Power of Passion and Perseverance ”, says grit is passion and sustained persistence applied toward long-term achievement, with no particular concern for rewards or recognition along the way. Resilience, ambition and self-control are the ingredients to grit. During 15 years of sales experience, I have concluded too much time is spent talking about the outcome, and not enough time focused on the process and grit behaviors required to achieve these outcomes.

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How should I assess a sales recruit?

Sue Barrett

Last time I wrote about what we should be looking for in a good sales recruit. This time we will look at how we go about assessing a sales recruit. There are a myriad of ways you can assess someone – some are legitimate and purpose built for sales recruitment while other methods wouldn’t stand […]. The post How should I assess a sales recruit?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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CSO Insights Finds Mature Sales Enablement Delivers Increasing Business Impact

Highspot

“With age comes wisdom, but sometimes age comes alone.” –Oscar Wilde. Oscar’s words ring true for many occasions, but especially so for the current state of sales enablement. In our quest to learn more about the state of our industry around the world, we partnered with CSO Insights for their Fifth Annual Sales Enablement Study. A consistent theme emerged — sales enablement has solidified its place as a necessary business function and, as a result, organizations are focused on m

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?? Sales Negotiation

Pipeliner

Selling involves a lot of negotiation. It’s an important part of creating a win-win scenario for both the buyer and seller, so that both parties walk away having accomplished their goal, with a shared amount of sacrifice. There are six principles that every expert sales negotiator should know and understand. Understanding and using these principles can give salespeople and sales teams the edge they need to close more deals and make more customers happy.

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

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The #1 Killer of All Sales Deals and What to Do About It

Sales Hacker

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Good Pitching

Selling Energy

If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step.

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How to Win More Deals with the Top Sales Secrets of 2019 [Revealed]

Sales Hacker

Learn the most impactful secrets (that are working right now) used by veterans that will increase your pipeline velocity and enable you to leapfrog the competition. The post How to Win More Deals with the Top Sales Secrets of 2019 [Revealed] appeared first on Sales Hacker.

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How to Map Out the Best Sales Training Game Plan for Your Team

Funnel Clarity

How would you feel if you went to your doctor for an ailment, and without any diagnosis or investigation, your doctor says: “take some aspirin, you’ll be fine”? Most people would be outraged and immediately start looking for a new doctor. Sales training recommendations should be no different.