4 Types of Stakeholders Who Will Sabotage Your Deal (& How to Counter Them)
Hubspot Sales
MAY 10, 2023
The more people involved in a buying decision, the less likely you are to close. Getting multiple stakeholders to arrive at a consensus is hard enough on its own, and bringing an additional decision-maker into the fold means adding a potential detractor to the mix. As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts.
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