The Challenger Customer: A Q&A With Matt Dixon
Sales and Marketing Management
JUNE 1, 2016
Issue Date: 2016-06-02. Author: Tim Sanders. Teaser: In a two-part Q&A, Tim Sanders, author of “Dealstorming,” interviews Matt Dixon, a group leader at CEB and co-author of “The Challenger Sale” and “The Challenger Customer.” In a two-part Q&A, Tim Sanders, author of “Dealstorming,” interviews Matt Dixon, a group leader at CEB and co-author of “The Challenger Sale” and “The Challenger Customer.
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