The Beginner’s Guide to Corporate Social Responsibility
Zoominfo
OCTOBER 25, 2019
You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.
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