Wed.Nov 17, 2021

article thumbnail

Why Triggered Emails Should Be Part of Your Marketing Strategy

Sales and Marketing Management

Automated or triggered emails help companies tailor their massages to the consumer at specific, predetermined times. They are an effective means of building trust with customers and prospects. The post Why Triggered Emails Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 136
article thumbnail

Four Risks Growth Leaders Must Consider for 2022, Part Two: Disproportionate Budget Allocation to ‘Feet on the Street’

SBI Growth

CEOs are increasing sales and marketing investment more than any other functional area in 2022, and most GTM leaders are funneling a significant portion of that investment to quota-carrying reps. However, where typical performers are on pace with winning companies when it comes to investment in people-intensive areas such as inside sales, field sellers, and key account reps, high-growth companies are much more likely to invest in areas that boost productivity and help teams work more efficiently

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

66 Sales Tips to Boost Your Success in 2022

RAIN Group

Wouldn’t it be great if there was a silver bullet that would make you more successful in your sales efforts? Or if there was one thing you could do to really boost your sales results? Here’s the bad news: there’s no silver bullet. Sales success takes hard work and commitment, along with skill and savvy. There’s no shortcut to success.

Sales 143
article thumbnail

Sales Talk for CEOs: Finding the Right Sales Leader for Your Company with Elay Cohen (S1:E16)

Alice Heiman

Hiring the right sales leader is something that every CEO has challenges with, so this episode of the Sales Talk for CEOs podcast is a great opportunity to improve your strategy and avoid some common mistakes. By hiring the right sales leader for your company, you’ll be able to build the kind of sales organization that really supports your business, and that allows you, as CEO, to take on the role of strategist, evangelist, and thought leader.

Hiring 131
article thumbnail

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

article thumbnail

What to do when competitors copy your work

Membrain

A local competitor has been regularly checking out Membrain over the past couple of years, and not because they want our tool to help them sell more effectively. They don’t want to use our product - they just seem to want to steal our ideas.

Tools 131

More Trending

article thumbnail

COVID Changed Sales. Here’s What Stays as Offices Reopen

Zoominfo

Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. That doesn’t mean working life will simply bounce back to its pre-pandemic normal. Companies have changed how they operate since leaving the office in 2020, and many individuals’ attitudes toward remote work — and the nature of work itself — have shifted significantly.

Hiring 100
article thumbnail

Sales Leadership Series: Arnie Malham | Founder & President, BetterBookClub

The Center for Sales Strategy

How do you create a culture that attracts and retains top talent? One lesson Arnie Malham, Founder & President of BetterBookClub and Author of Worth Doing Wrong, teaches us in this episode is that it takes time and will not happen suddenly. Tune in now or keep reading for a brief overview.

article thumbnail

How to Use Sales Enablement and Readiness Tools for an Effective SKO

BrainShark

Planning a successful SKO requires a lot of thought, effort, and seller engagement— and that’s where enablement comes in.

article thumbnail

Highspot Ranked a Fastest Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Highspot

Global customer adoption, product innovation and category momentum drive strong growth that earned placement for third consecutive year. SEATTLE, Nov. 17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. 146 on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year.

article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

Who Are Security Policies For? (A Primer On Writing Policy For People)

Guru

As the Risk and Compliance Manager for Guru, I spend a good bit of my time using the Guru app to create and organize the policies that govern our company's security practices. You know.dotting I’s.crossing T’s.updating words and such. In the security world, it’s the thing to do, right? Policy is an essential part of just about any compliance program.

article thumbnail

Growing Sales After the Holiday Slump

criteria for success

Finding more leads for growing sales can be one of the most frustrating parts of a job for sales managers and salespeople. Especially after the holidays, you might notice your lead momentum slowing down. But don't let that discourage you! Get ahead of this year's holiday slump by employing the following sales growth tips. 5 Tips for Growing Sales. Referrals are the best source of new sales leads.

article thumbnail

How to Sell to a Property Manager Effectively, Part Two

Selling Energy

What does it mean to get the job done? First, you have to get that property manager fired up with the idea that you’re helping them achieve their goals. You also have to use the yardsticks that a property manager uses to measure their own success – preventing complaints about thermal discomfort, addressing security concerns, increasing the occupancy of the building, etc.

How To 72
article thumbnail

Emails That Paid Off – with Metaphors

Anne Miller

Some prospecting emails win business and some just disappear into the ether. Clients of serial entrepreneur Yassin Shaar happily fall into the former group. His compelling persuasion tool that helped one client land $400,000 in sales? Metaphors! Here’s how he did it. Background. Yassin partnered up with a Google Ads agency in the real estate industry competing for new business against larger real estate lead generation firms as well as against the belief by prospects that they could do l

article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

Goals and Benefits of a Sales Assessment

Janek Performance Group

When you hear the word “assessment,” most people think of a property appraisal. But assessments are not just for properties and taxes. As sales leaders, we are required to periodically assess our sales organization. A sales assessment is an itemized evaluation of the entire sales organization. The purpose of a sales assessment is to uncover inefficiency, bottlenecks, and find improvement opportunities.

article thumbnail

Avoid these selling ‘dead zones’ and you’ll win BIG this holiday season

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you close more revenue. Subscribe here and follow me to read upcoming research. Mention ‘the holiday season,’ and people picture turkey legs, decorative lights, and New Year’s parties.

article thumbnail

MS Dynamics 365 Customers Now Drive More Revenue with Troops

Troops

If your business runs on MS Dynamics 365, you know that while the platform is powerful, at times, it can be overwhelming. We all store so much data on our prospects and customers, that it’s impossible to keep track of what’s happening, what’s changing and how we need to prioritize our limited time. Sales and customer success teams spend too much time looking for insights, manually entering data into Dynamics record by record, and context switching between Dynamics and applications where they spe

Revenue 62
article thumbnail

Kajabi vs New Zenler: Which Is a Better All-In-One Platform?

Sell Courses Online

… Kajabi vs New Zenler: Which Is a Better All-In-One Platform? Read the Post.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

article thumbnail

Real Examples of Legendary Enablement Plays You’ve Never Seen

Sales Hacker

Join us as we unveil how to use real-time enablement and sales engagement & intelligence tools to optimize your sales cycle and create alignment across the revenue org. The post Real Examples of Legendary Enablement Plays You’ve Never Seen appeared first on Sales Hacker.

article thumbnail

How to frame your upselling message for maximum success

Selling Essentials RapidLearning Center

The most successful salespeople know it’s far more efficient to sell to existing customers than to slog through a bunch of cold calls. They also understand that upselling, when done with worthy intent and not mercenary greed, actually provides a service for buyers. But like so many aspects of sales, upselling effectively is easier said than done.

How To 59
article thumbnail

Is It Your Business to Be Grateful?

Mereo

This season encourages us to practice gratitude. Appreciate the kindness your community shows you. Be thankful for the generosity and love of your family. Consider the gifts, help and favors bestowed upon you throughout the year. And as business leaders, it is important to extend your gratitude toward those in your organization. According to a survey by Glassdoor , 81% of professionals said they would be willing to work harder for an appreciative leader.

article thumbnail

Demand Generation Strategy for Cybersecurity Serving Financial Services

Emissary

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Finance companies already need the services you offer. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. It is no secret that cybersecurity is a huge concern for the finance industry.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

article thumbnail

Teaching Sales Techniques: 7 Key Factors and How the Right Software Can Satisfy Them

Bigtincan

Over the past ten years, we’ve worked with thousands of sales leaders who run large sales teams and we’ve found that there are seven highly-effective techniques that are responsible for consistent and effective sales strategy development: Break training down into bite-sized chunks to help reps retain more product knowledge. Standard sales training programs are usually […].

article thumbnail

Automatic trend analysis drives better business performance

Anaplan

Understanding hidden patterns in your historic data can help you plan better for the future. See how trend analysis can improve your planning and help you improve business performance in the future.

article thumbnail

How Women Entrepreneurs Can Create Financial Wealth and Freedom (video)

Pipeliner

In this Expert Insight Interview, Leslie Kuster discusses how women entrepreneurs can create financial wealth and a life of freedom that serves them. Leslie Kuster shows people how she started a seven-figure online business and how it’s never too late to change your life, whether you’re a man or woman in your 40s, 50s, or 60s. This Expert Insight Interview discusses: How it is the fear of success that often holds us back.

Video 52
article thumbnail

Buyer Feedback Loops: How Buyers Tell Us What They Really Need

Sales Hacker

John Moore (The Collaborator), Founder of Trust Enablement is going to teach you everything you need to know about Buyer Feedback Loops to reshape your go-to-market approach. The post Buyer Feedback Loops: How Buyers Tell Us What They Really Need appeared first on Sales Hacker.

Buyer 56
article thumbnail

Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

article thumbnail

?? How to Scale in Less Time with Fewer Clients

Pipeliner

If you can nurture your clients properly, it will be easy to retain them. In this Expert Insight Interview, we welcome Shayla Boyd-Gill, a business coach and sales strategist who teaches people how to become six-figure earners. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 How to Scale in Less Time with Fewer Clients appeared first on SalesPOP!

Scale 52
article thumbnail

Fighting Fires: How Sales Readiness Software Equips Frontline Reps to Handle Just About Anything

Lessonly

We’ve all heard the business jargon that makes our skin crawl. We’re circling back, drinking the kool-aid, grabbing the low-hanging fruit—the list goes on. For me? The real cringeworthy culprit is “fighting fires.” . In the corporate world, “fighting fires” is used to describe an unhealthy level of chaos or reactivity, one where teammates deal with urgent tasks and minor emergencies rather than longer-term, strategic work.

article thumbnail

All We Need Is Marketing & Sales Alignment

SugarCRM

You might think that marketing and sales alignment only applies to lead generation. You might think that passing nurtured leads from the marketing department to the sales department is the only time these two groups interact. You might think that one department can be successful while maintaining independence from the other. You might be wrong. You must align your marketing and sales departments to be a viable competitor in your industry.