Unconscious Bias Goes Double for Boomer Saleswomen (March Referral Selling Insights)
No More Cold Calling
MARCH 31, 2019
Does age really matter in sales? “Explain it so your grandmother would understand.”. That’s exactly what the CMO of a tech company said about how to explain your mission statement. I was listening to his podcast at 7:00 on a Monday morning, and I was ready to kick butt. This isn’t the first time I’ve heard the grandmother reference. I’ve heard it for mothers, as well, but never for fathers or grandfathers.
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