Fri.Apr 12, 2019

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Aligning Your Sales Team to Your Pricing Strategy

SBI Growth

Strategy 185
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The Risks, Benefits, and Point of a Loss Leader Pricing Strategy

Hubspot Sales

Ever wonder why milk is always at the back of the store? It's a staple in most American homes, so why isn't it conveniently up front? Without even knowing it, you've encountered loss leader pricing. Loss leader pricing is the time-honored tradition of pricing certain items -- like bread or milk -- below the cost it takes to produce them in order to bring buyers into the store and entice them to purchase other items -- like, say, cereal, a candy bar, and some laundry detergent.

Benefit 78
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How To Enhance Your Deal After An Agreement Is Signed

The Accidental Negotiator

It turns out that the negotiation is not over once the deal has been signed Image Credit: U.S. Fish and Wildlife Service Southeast Region. So here’s an interesting thought for you: when is a negotiation over and done with? I suspect that most of us would say once the deal has been signed by all parties. It turns out that this is not the case. Instead, reaching a deal with the other side and having that deal signed may just be the start of your negotiations.

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Is There A Place For Anger In Management?

Sales and Marketing Management

Author: Paul Nolan Anger has its benefits, writer Charles Duhigg states in a recent Atlantic cover story on the topic. “We’re more likely to perceive people who express anger as competent, powerful and the kinds of leaders who will overcome challenges. Anger motivates us to undertake difficult tasks. We’re often more creative when we’re angry, because our outrage helps us see solutions we’ve overlooked,” he writes.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Sales Leader’s Ascent to CEO

SBI Growth

Scott Tapp, former CEO of Software Brands, joins us to discuss the evolution from being head of sales to becoming a CEO. The former sales leader turned CEO gives valuable insights that he has learned along his journey, and how.

Software 201

More Trending

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How to Get Better Performance Out of Your Sales Team

Alice Heiman

How do you get better performance from your sales team? . Pause, Reflect, Refine, Advance . Better Performance. I hear the same thing from sales leaders over and over. “ I want my team to perform better. ” . You want them to hit their quotas and even exceed them. But they aren’t. . So why aren’t they hitting their goals? The reasons may be different for each salesperson, but the bigger problem is they don’t know why and you may not either. .

How To 113
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How to Optimize Content Before You Hit Publish

Nimble - Sales

No matter the scale of your company or the industry you operate in, content optimization plays a major role in your overall online visibility and conversion rates. According to research, only 22% of businesses are fully satisfied with their conversion rates. It’s also worth noting that Google accounted for 79% of total search engine traffic […].

Scale 96
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4 Ways Personalization Affects B2B Lead Generation

Smooth Sale

Attract the Right Job or Clientele: NOTE: Ralph Wunsch, Web Publishing Consultant for WriteBrain, Contributor Techinasia, provides today’s Blog, 4 Ways Personalization Affects B2B Lead Generation. Ralph Wunsch is a web publishing consultant for Writebrain, a blog analytics tool. Located in South Africa, Ralph has accumulated a wealth of knowledge in online publishing, blogging, and online media management.

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Don’t Make Excuses for Not Calling on Your Dream Clients

Anthony Iannarino

Most of us work in businesses that require us to win clients who are already working with our competitors, something we euphemistically refer to as a “competitive displacement.” It can be difficult to win your dream clients, and you can easily be discouraged by the time and effort it requires of you, especially if you don’t have a strategy for doing so (See my third book, Eat Their Lunch: Winning Customers Away from Your Competition for proven strategies and tactics).

eBook 82
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Weekly Roundup: 5 Ways Automation Can Improve Your Sales Strategy + More

The Center for Sales Strategy

- MOTIVATION -. "IF FOOTBALL TAUGHT ME ANYTHING ABOUT BUSINESS, IT IS THAT YOU WIN THE GAME ONE PLAY AT A TIME.". -FRANK TARKENTON. - AROUND THE WEB -. > 5 Ways Automation Can Improve Your Sales Strategy and Increase Revenue — LeadG2. While the usefulness of automation technology has become relatively well-established for those on the marketing side, many neglect the potential it also holds for sales.

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Understanding Buyer's Journey: Awareness

KO Advantage Group

There are five stages of a relationship: attraction, dating, disappointment, stability, and ultimately, commitment. Leading a sales cycle and process is much like going through a relationship. Buyers and salespeople alike follow a journey, albeit they approach it in different ways. The buyer’s journey consists of five stages: awareness, seeking a solution, collaboration, challenge, decision, and experience.

Buyer 72
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Fastest Way To Increase Sales

Pipeliner

A Targeted Approach and PHD (Pig Headed Determination). Who wouldn’t be interested in the fastest, least expensive way to increase sales? At 24 years old Amanda Holmes became the CEO of her father’s legendary multi-million dollar company, Chet Holmes International, a company focused on helping small to medium sized businesses grow faster, better, and smarter.

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TSE 1071: Building A Personal Brand, Giving Value, Connecting With Others

Sales Evangelist

Smart sellers can make social media work for them by building a personal brand, giving value, connecting with others, and growing their business. Andy Storch is a consultant and coach who is always learning new things about sales and who loves the freedom that selling provides. Though he says he still has a lot to learn, he has an advantage over many others because he's always trying new things.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Make Your Sales Analytics Data Actionable with These Three Strategies

Miller Heiman Group

CRM systems and supporting sales technology platforms give sales leaders access to rich amounts of data. The challenge for many sales leaders is extracting actionable insights from the data that can be used to coach your sales team to achieve higher win rates. However, before you’re able to discern these insights, the most important step is ensuring that you have accurate information in your CRM or other platform.

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How to Succeed at Risking Failure to Achieve Growth [Podcast]

Sandler Training

This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 49 Sandler Rules for Sales Leaders. Listen Time: 12 Minutes.

How To 54
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3 Trends Transforming Sales and Marketing

Highspot

It’s a whole new world for sellers and marketers. With the dawn of the digital era and the evolution of buyers , forward-thinking companies are transforming their approach to engaging customers — a transformation that begins with analysis and anticipation. Reflecting back on a successful past first requires looking forward. Agile companies pivot their approaches based on current trends and educated predictions that will shape the business landscape.

Trends 45
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Client Nurturing

Selling Energy

Your existing customer base is a significant (and often overlooked) asset. It’s easy to get so wrapped up in new customer acquisition that you forget to leave time for client nurturing. Energy projects are often large-scale and time-consuming – which means you don’t necessarily acquire vast numbers of customers.

Scale 40
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Let’s Talk Sales! Inspirational Quote from Jack Welch – Episode 142

criteria for success

Today's quote from Jack Welch is about making better hiring decisions. Read on to learn more about this week's Let's Talk Sales inspiration! Jack Welch Quote This month's theme highlights the importance of hiring and employee retention. And today's quote is about making better hiring decisions. This quote comes from Jack Welch, an American business [ ] The post Let’s Talk Sales!

Hiring 40
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What Does a Business Development Representative Do? (+ Job Description, Skills and Metrics)

G2Crowd - Sales Blog

It’s no secret that sales jargon can get tricky.

Sales 45
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The InsightSquared Community for Customers

InsightSquared

Working with our users every day on the Services team, I know that customers of InsightSquared possess a wealth of knowledge about everything related to sales and marketing analytics. Whether it’s identifying what the critical reports are to share at every level in an organization, understanding what works (and what doesn’t) in change management, or keeping on top of the biggest trends in managing data, our users are on the frontline of making a difference in their respective companies’ decision

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What Does a Business Development Representative Do? (+ Job Description, Skills and Metrics)

G2Crowd - Sales Blog

It’s no secret that sales jargon can get tricky.

Sales 45
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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SBI’s March 2019 Pricing Newsletter

SBI Growth

Winning Pricing Strategies for a Mature Business Have you tried multiple times to roll out price increases, only to find single-digit execution rates? Do leaders and sales reps justify the lack of adoption of pricing changes to fear their clients will.

Strategy 174
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SDR Onboarding Best Practices

LevelEleven

According to a 2018 report by InsideSales , sales development representatives (SDRs) ramp time has increased by 5.8% from 2017… going from an average of 4 months to 4.2 months. Inbound reps have an even harder time, with an average ramp time of 5 months. Although this difference isn’t shocking, it’s a trend that teams want to reverse. Luckily, this study also uncovered the optimal ramp time: 3 months.

Hiring 48
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Value Propositions to Drive Buyer Enablement: Effective Value Selling vs. Marketing Mush – 5 Key Ingredients

LeveragePoint

The internet has changed the fundamentals of B2B sales. The tectonic plates have shifted between buyer and seller: Skilled sales teams are no longer necessary to provide product or solution information, except when online marketing content is inadequate. If answering product questions is all that buyers require, sales teams are destined to become help desks.

Buyer 22