Thu.May 20, 2021

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Why Sales Teams Need Video

Sales and Marketing Management

Buyers are purchasing more products and services remotely and on demand - it's imperative sales teams and their members position themselves as subject matter experts and there is no greater opportunity than video. The post Why Sales Teams Need Video appeared first on Sales & Marketing Management.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

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The Adapter’s Advantage: Pat D’Amico on Virtual Training Methods

Allego

“The number one thing is how learner wants and needs have changed, and ways in which the emerging technology can be leveraged to meet those needs.”. Pat D’Amico is the founder and CEO of About-Face Development , a Senior Performance Consultant with Matrix Achievement Group, and an accomplished speaker, author, facilitator, and business professional with over 30 years of experience—and a definitive expert on meeting learners’ needs through developing technologies.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Selling to Successful People

Go for No!

Many people fall into the trap of fearing that they are “less than” someone else in success or status instead of seeing that they have a solution to a problem that another person might need to solve. They focus on everything that the other person is and everything that they are not. Why? Our human society has been built on status. It’s why royalty dressed in beautifully colored robes and wore crowns.

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Highspot Increases the Performance of Sales Teams with Spring 2021 Release

Highspot

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. With Highspot’s unified platform, customers can effectively equip, train and coach sellers to drive winning behaviors across the sales team. “Sales leaders are increasingly focused on how to improve quota

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Struggling with Sales Coaching? Try our PLAYBACK Model

criteria for success

If you’re a sales leader, I'd like to offer you an acronym for effective sales coaching – the PLAYBACK model. Before you employ the PLAYBACK model, my advice would be to respect the salespersons's perspective whom you are working with. This way, the person will be more open to coaching and advice, and will respond better to any feedback you might have to offer them.

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Bringing Our Customers New Training & Coaching Advancements

Highspot

With organizations spending $2,020 per rep a year on training, it’s unsurprising that 95% of sales leaders reported that sales training is the most important form of enablement for their teams, according to CSO Insights. In the brave new world of remote work and virtual selling, sales training software has become the means by which reps adapt to the sell-from-anywhere environment.

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3 Barriers to Understanding Your Customer’s Reality

Carew International

A major enemy of effective interpersonal communication is the failure to understand the “perceived reality” of the other party in any conversation. We tend to assume the “reality” we are experiencing is the same “reality” as the other person without even questioning that assumption. For example, we could perceive that our buyers are just as excited to talk to us as we are to talk to them, when in fact, they could be in a defensive state of mind.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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7 Tips to Improve Your Listening Skills

Sales Manager Now

If we want to help and support our sales teams to be more accountable and self manage we need to up our coaching game. We don’t need to improve our selling skills but we do need to improve our leadership… The post 7 Tips to Improve Your Listening Skills appeared first on Sales Manager Now.

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Value selling requires a stellar demo. Here’s what that looks like (according to data)

Gong.io

Confession: Before COVID, I had to stop going to Costco. The free samples were amazing and they made me buy more. (And more. And more.). Well played, Costco. Well played. When you conduct a demo, you want the same thing to happen. You want the product to sell itself with just one taste. Your goal is for the demo to be short, controlled, and concise.

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Cheating for the Camera to Communicate Clearly On Video

Julie Hanson

Actors and other on-camera professionals cheat all the time. Cheat for the camera, that is! They “cheat” the camera by positioning their body, face, and/or voice more towards the camera for the benefit of their audience – even if it may feel unnatural or a bit awkward. This performance technique allows for the audience to enjoy a) a better sightline, b) a more “authentic” experience, and c) a deeper understanding of what the performer is thinking or feeling.

Video 79
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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Sales is going through a transformation. We always say that, but it’s always true. The way we use data, though, is reshaping our experiences in a big way. Our relationships with brands changed once we got our hands on smartphones. Brands consumed huge amounts of data to understand us and to give us relevant suggestions. And we discovered we could do a lot of things on our own.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Change the Way You Communicate Time Off to Truly Disconnect

Guru

Gather round and hear the story of the time out-of-office auto-replies were invented. Basically, some folks at Microsoft found that they were unable to stop responding to emails while they were on vacation, and thus the OOO was born. But the dirty truth is that some of us (OK, a lot of us) not only respond to email while we’re on vacation, but we actively stay on top of Slack and other communication channels as well.

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What Is 3D Configuration? All the Terms You Need to Know

Atlatl Software

What is 3D product configuration? It isn’t the 3D you remember from the 90’s and it is more than a buzzword for 2021. 3D configurators are quickly becoming a must have on marketers’ wish lists. With 88% of consumers looking for brands to quickly advance their digital initiatives and a demand for enhanced shopping experiences online, brands are on the hook to make their customer journey the best in the industry, and many are turning to 3D configuration to bring their products to life online and p

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From Field to Digital: How to Adapt and Thrive with Virtual Selling

Sales Hacker

Deal management and people development are the most important activities for sales leaders – but the acceleration around virtual selling has created new challenges. To overcome these, 24×7 customer visibility and organizational agility are now keys to unlocking growth in 2021. Join Devin Reed, Head of Content Strategy at Gong, as he shares how revenue/sales organizations are using Revenue Intelligence to solve today’s toughest problems: — Deal execution and predictability — Visibility

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“Those Volume Guys….”

Partners in Excellence

I was stunned listening to a webcast yesterday. There was an “expert” pontificating on the secrets of success in prospecting. I couldn’t believe that what he was presenting was positioned as outstanding sales practice. I knew a colleague was watching, as well, I started flipping out, texting him, “How can anyone who is an expert on creating value and differentiation in initial conversations be promoting these practices?

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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The 5-Part Framework for Sales Readiness Excellence

Sales Hacker

Learn the 5 pillars of the Sales Readiness framework, real-life examples applied, and how to evaluate your own Sales Readiness maturity. The post The 5-Part Framework for Sales Readiness Excellence appeared first on Sales Hacker.

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Best Account Planning Templates 2021

Emissary

Before diving head first into 2021, it’s important you take the time to reflect on your account planning efforts from this past year. What crucial information did you miss in the planning phase? What deals were lost due to a lack of planning and preparation? Most mature sales functions are adopting formalized account planning, including use of an account planning template to inform and document key insights and actions.

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Introducing Call AI: Mindtickle’s Conversation Intelligence Solution

Mindtickle

When salespeople swing and miss in front of buyers, it’s always a priority to save the deal. But fixing the symptoms without addressing the root cause will limit your team’s potential. Without visibility into what your salespeople do in front of buyers and a way to improve their skills, you can’t win more deals — just predict which ones you’re going to lose.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Sales is going through a transformation. We always say that, but it’s always true. The way we use data, though, is reshaping our experiences in a big way. Our relationships with brands changed once we got our hands on smartphones. Brands consumed huge amounts of data to understand us and to give us relevant suggestions. And we discovered we could do a lot of things on our own.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Soft Skills Sales Training

The Digital Sales Institute

Soft skills sales training is becoming just as important as the hard skills training, we are most familiar with in the world of training. We know we live in unprecedented times but most of all, when it comes to the sales profession, these are times of profound change. And this change in the buyer to supplier relationship is affecting everyone. Salespeople may have the technical knowledge, the hard sales training, the product knowledge, the sales presentation skills plus the functional skills to

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?? The Challenges The Future and Digital Transformation Will Bring

Pipeliner

The future is uncertain, so be a futurist. In this Expert Insight Interview, we welcome Maulik Parekh, avid entrepreneur, serial angel investor and author of Futureproof Your Career and Company: Flourish in an Era of AI, Digital Natives, and the Gig Economy. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 The Challenges The Future and Digital Transformation Will Bring appeared first on SalesPOP!

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Deep Dive into Sender Reputation

Appbuddy

One of the most common questions email deliverability professionals get asked is, “How do I improve my sender reputation if all my mail is spamfoldered?” Before we can answer this question, we first need to understand email sender reputation. Email sender reputation is how mailbox providers (MBPs) identify you as a legitimate sender. Each time you send an email campaign, MBPs collect important data that says whether you follow proper sending practices.

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The Importance of Character Building and The Value of Integrity (video)

Pipeliner

In this Expert Insight Interview, Jamy Bechler discusses the concept and practice of character building. Jamy Bechler is the host of the Success Is a Choice podcast and the author of three books including The Bus Trip. He spent 20 years as a college basketball coach and a high-school AD, and now he works with high-level corporations and sports teams, helping them maximize their potential in the areas of leadership culture and teamwork.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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How to Cold Call Like Josh Braun

Sales Hacker

Join this webinar to see exactly how Josh Braun crafts a cold-call script, handles objections in real-time, and brings a completely cold prospect to “yes”. The post How to Cold Call Like Josh Braun appeared first on Sales Hacker.

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When Is the Best Time to Ask for a Referral?

Selling Energy

A lot of people don't ask for referrals because they think it's begging. It's not.

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Learn How to Sell Abroad With the Right Reflection, Planning, and Metrics

Sales Hacker

With uncertainty abound in the market, you may be keen to look elsewhere – including abroad. Even if your intention is global expansion , that doesn’t mean targeting a whole continent like it’s a single country is the right move to make. And it doesn’t mean just casting a huge net over a broad range of prospects, verticals, and new markets. How to sell abroad.