Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?
MARCH 15, 2017
Editor’s Note: This post is part of our special 1-week series on sales prospecting, from experts on the subject. When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). Message (20%).