Fri.Jun 15, 2018

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Father?s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

DiscoverOrg Sales

I celebrated my first Father’s Day as a dad two years ago. My wife and I had our first baby, a beautiful girl – Grace. At that same time in 2016, DiscoverOrg was going through a growth spurt. I’d be lying if I told you I wasn’t terrified, thinking about how I could be a great new dad, husband, and CEO. Somehow, I got through countless nights with little to no sleep, then somehow dragged myself into work.

Outbound 120
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What If Sales Enablement Is A ?Rotational Assignment??

Partners in Excellence

I always hate starting a post with a pile of disclaimers. In some of my recent posts, I seem to be bashing sales enablement. I don’t mean to be doing that. Sales enablement is a vital function in organizations, it has a hugely important mission that can only be fulfilled with talented professionals. Many of our best clients and my closest friends are sales enablement professionals (And I hope they remain so after reading this post.).

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How to Engage and Retain Star Sales Reps

Lessonly

Sam is thrilled to be the newest recruiter for his alma mater. His job looks a lot like sales— producing leads for the enrollment team, educating prospective students on the school’s programs, and collaborating with other recruiters. Sam is thrilled to get started but has to wait three weeks before he’s officially part of the team. That’s the next time his new employer offers new hire onboarding, which requires him to make an 8-hour trip to the school’s main campus for a week of in-person traini

Hiring 24
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Building Your Own Online University

Sales and Marketing Management

Author: Dan Seidman Ten thousand baby boomers turn 65 every day. This is why a start-up company hired me to build their training department. The firm was targeting the senior market by offering solutions to keep these older people safe in their own homes rather than empty bank accounts to move into senior housing. I could relate, as I just had two elderly parents move into assisted living at a cost of $8,700 a month.

Hiring 191
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to Leverage RFPs Through the Influencer Channel -That Baby is Not Yours!

SBI Growth

The Influencer Channel is often overlooked. If utilized correctly, it can help you: Learn about opportunities earlier in the sales cycle, Win more deals, while also…. Increasing the cost of sales for your competition. This combination is the sales equivalent of a hat-trick.

Channels 189

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Storyboard Sales Play #2: Stack Ranking You vs. the Competition & Best-in-Class

SalesforLife

For our second sales play (see Storyboard Sales Play #1 – “Sphere of Influence” ) to see the first play, I recommend you engage the prospective customer by showcasing Stack Rankings. We find, and our customers find, that this data-centric approach is a great wake-up call. As a prime example, Gartner’s Magic Quadrant rankings are an excellent example of this sales play.

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Dear AT&T ? So You Bought Time Warner, Now What?

Xactly

Congratulations on the acquisition – dropping $85 billion and getting past US District Judge Richard Leon and the Justice Department was a tough fight (you should have put it on pay-per-view to offset your legal costs). With your victory you now add an amazing package of content to deliver over your phone networks*, DIRECTV, and various internet channels.

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Getting Consensus Without Angering Your Buyer | Sales Strategies

Engage Selling

???????????????????For the last few videos, I’ve been talking about client retention and expanding your network within your client accounts.

Buyer 54
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What I Learned at the TMSA Logistics Conference This Week

Jeff Davis

Every time I attend a new conference or get the privilege of speaking to a new group of people, I like to take some time to reflect on what I learned during that interaction. Embarking on this journey to better understand how to strategically align Sales and Marketing has put me in a unique position where I enjoy getting to learn from professionals and cross pollenate those insights, ideas and concepts to help us all increase our business acumen.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Sell Against the Competition, and Win Every Time

Gong.io

Selling is a zero-sum game. While you’re popping a champagne bottle because you know how to sell against the competition, your competitor is downing cheap whiskey to mourn their loss. Either way, when the drinks are done, you’ll both go back to square one with the same goal: Sending your competitors home with their tails between their legs. To do that, you have to understand the first principle of competitive selling: Different strategies win in different competitive scenarios.

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Weekly Roundup:?Communication Skills That Are Crucial to Sales Success?+ More

The Center for Sales Strategy

We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Sales 52
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How Good Managers Use Sales Coaching to Improve Rep Performance

CommercialTribe

Being a frontline sales manager is tough. Like any sales job, it comes down to the numbers you can produce. But the production is mostly out of your hands, you’re reliant on your sales team to get the job done. You can only control so much of what happens. If your reps are underperforming—or even if they’re doing an acceptable job, but you think they’re capable of more—it’s often unclear what the best tactics are to improve their sales numbers.

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CRM and Measuring Sales Effectiveness in Calls

Pipeliner

Importance of CRM and Measuring Sales Effectiveness in Calls. No matter the discipline, you want to be effective. If what you’re doing isn’t effective, or moving you closer to your ultimate goal, there’s absolutely no reason to continue doing it. The struggle for salespeople becomes measuring sales effectiveness. It’s not as easy as counting calls or totaling revenue.

CRM 40
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Selling a High-Dollar Intangible

Selling Energy

When you sell energy solutions, you’re selling a high-dollar intangible. Whether or not you can physically touch the chiller or the LED lights or the solar panel or whatever, you’re essentially selling an intangible because your customers aren’t really buying metal chillers, LED circuit boards, or silicon encased in large rectangular slabs. They’re buying the concept that their lives will be better in the wake of installing these technologies.

Energy 40
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Building the Brooklyn Bridge: A Story of Great Determination ? Author Unknown

Selling Fearlessly

In 1883, a creative engineer named John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However bridge building experts throughout the world thought that this was an impossible feat and told Roebling to forget the idea. It just could not be done. It was not […].

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Ambition + DialSource Happy Hour at UNITE 2018

DialSource

Going to UNITE 2018 in Atlanta? Register now for DialSource's Happy Hour co-hosted with Ambition. The Happy Hour will be at Terrapin Taproom. Beer, barbecue, and baseball are staples of the south. Terrapin Beer Company, Fox Bros. Bar-B-Q, and the Atlanta Braves deliver them all through a brand-new taproom and microbrewery at The Battery Atlanta, adjacent to SunTrust Park.

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The 4 Email Templates That Earned Us $100,000 in 30 Days

Hubspot Sales

Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different solution. As a result, we built a follow-up email system -- using the free Email Templates tool from HubSpot Sales -- that generated $100,000 in the past 30 days.

Hubspot 144
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Keys to Keeping Momentum in the Sales Process

DialSource

You’ve gained a new client. Congrats! You’ve had a few meetings, and it’s quite promising, but the sales journey is far from over. While you shouldn’t rush a client into decision-making, it is vital to move the sales narrative along at a reasonable pace. The responsibility for maintaining this momentum lies on both sides of the agreement. You should be keeping a decent cadence while making sure the deal is moving along, and the client should hold you accountable and provide you with the informat

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Five Ways to Grow Revenue (and Lower Cost)

Pointclear

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Companies that execute this strategy more effectively than the competition will grow faster, more profitably—and individuals responsible for these achievements will be rewarded.

Revenue 113
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How Nutshell?s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. We all love new feature work and the process of creating things, but the reason we show up for work every day is to build a product for our customers. That’s why it’s so important that development and CX work side by side: Without constant communication with the people who are actually talking to your customers, the wrong things get done.

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How Nutshell?s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. We all love new feature work and the process of creating things, but the reason we show up for work every day is to build a product for our customers. That’s why it’s so important that development and CX work side by side: Without constant communication with the people who are actually talking to your customers, the wrong things get done.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How Nutshell?s support engineer rotation keeps us focused on customers, not code

Nutshell

As a developer, it’s easy to get caught up in writing good code instead of writing good software. We all love new feature work and the process of creating things, but the reason we show up for work every day is to build a product for our customers. That’s why it’s so important that development and CX work side by side: Without constant communication with the people who are actually talking to your customers, the wrong things get done.