Tue.Apr 11, 2023

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Here’s What Effective Sales Coaching Looks Like Today

The Center for Sales Strategy

As a sales manager, you understand the benefits of sales coaching. Not only does it help your sales reps close more deals, but it also improves communication, builds confidence, and enhances teamwork. With so many different coaching styles and techniques, how do you know what's effective in today's fast-paced, ever-evolving sales environment? Here's what effective sales coaching looks like today and how to implement it in your sales organization.

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Respectful Questions to Ask About Diversity and Inclusion

Sales and Marketing Management

If you strive to be an ally for diversity in your workplace, consider asking these five questions. The post Respectful Questions to Ask About Diversity and Inclusion appeared first on Sales & Marketing Management.

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Better Prospecting Leads To More Sales Conversations

Alice Heiman

Is your sales team struggling to have conversations with the right buyers? Better prospecting is the most direct path to increase sales conversations. Wendy Weiss takes us through the four steps to improve your sales team’s ability to schedule sales calls. Her four steps are: The right list Great skills Strong process The right software What can your team add to improve their prospecting?

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How Effective Is Your Sales Training Program? Check the Data

Allego

Congratulations! You launched your new sales training program ! You have personalized training, peer-to-peer learning , training reinforcement, and a sales content library filled with just-in-time learning that sellers can access when they need an immediate answer. It was a huge project, and now you are done. Well, not quite. Now, you need to make sure the sales training program is working.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. If any of your top salespeople leave your company, you may fall behind. So should you be worried about churn in your sales department? In short, yes. Sales teams have higher-than-average turnover rates than other business units.

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More Trending

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit.

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Will You Use Ideas to Help to Make Your Business Wildly Successful?

Smooth Sale

Photo by John Hain via Pixabay Attract the Right Job Or Clientele: Will You Use Ideas to Help to Make Your Business Wildly Successful? You may feel your business is doing well right now, but moving to the next level with specific goals and approaches in mind is almost always possible. Our collaborative blog offers suggestions to enable you to see a change in less time than you may expect.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit.

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11 Inspiring Circle.so Examples: Online Communities + Courses

Sell Courses Online

Circle.so is one of the most popular online community platforms, offering everything you need to launch your own community. … 11 Inspiring Circle.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Unpacking Pay Disparity & Gender Bias in Sales [Infographic]

The Spiff Blog

If you’ve spent any time in sales, chances are you’ve witnessed gender bias and discrimination in action– even if you weren’t aware of it at the time. That’s why, as part of our ongoing Sell Like a Girl series, we’ve delved deep into the topic of gender bias in male-dominated industries like sales. Through research, conversations with women in sales roles, and analysis of commission data , we’re committed to shining a light on this complex and nuanced issue.

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How to Motivate Your Team and Lead by Example in a Period of Crisis with Ben Dietz

Sales Hacker

Ben Dietz is the general manager of Mintel , a leading data and analytics company. The company operates across North and South America, Europe, Africa, the Middle East, and Asia-Pacific. In this episode of Sales Hacker, Ben recapitulates his first days in the company, the company’s core services, the challenges they faced during the pandemic and are facing now, given the recession and other global events.

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Setting Up Metrics and KPIs for Your CRM

Nutshell

Key performance indicators (KPIs) are metrics that help you evaluate the progress your company is making. You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. By tracking these metrics and evaluating them, you can figure out which parts of your marketing and sales need improvements, as well as how you can optimize yo

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7 Questions to Ask Yourself When Evaluating Your Past Customers

Selling Energy

A quote I return to often is, "The quality of your life is directly related to the quality of the questions you ask." Another one is, "The quality of your outcome is directly related to the quality of the evaluations you're prepared to make.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Choosing the Right CRM Software: A Simple Guide

Nutshell

Customer relationship management (CRM) software is one of the most important tools for you to have in your marketing and sales arsenal. It gives you the power to uncover deep insights about your audience so you can drive more revenue. That’s why choosing the right CRM software is so vital. But the question is, how can you do that? How should you go about choosing a CRM?

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How Shana Pennington-Baird Uses Nimble to Grow Her Voice Over Business

Nimble - Sales

Company Name: Shana PenningtonBaird Voice Artist / Broken Wide Open Company Size: Solo Industry: VoiceOver Use Case: Contact Management, Task Management Customer Name: Shana – Pennington Baird Title: Voiceover Artist Website: www.shanapenningtonbaird.com / www.brokenwideopen.com About Shana Pennington- Baird Shana is a voice artist with over a decade of experience specializing in eLearning, Audiobooks, Video […] The post How Shana Pennington-Baird Uses Nimble to Grow Her Voice Over

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Your Guide to Setting Up Automated Workflows in Your CRM

Nutshell

One of the main features of a customer relationship management (CRM) platform is sales automation. CRMs can automate tasks like: Data importation Data categorization Email marketing Sales reports And more! Of course, your CRM won’t automate all your sales tasks. Your team will also need to perform certain activities in your CRM, and it’s up to you to figure out which ones and how they’ll perform them.

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Life Coaching In The Workplace

Pipeliner

Only three out of every ten employees in the United States are actively contributing to their organization’s success. That means 70% of employees are feeling disengaged at work. Low engagement levels can lead to decreased productivity, high turnover rates, and a negative work environment. One way to reverse this trend is through life coaching in the workplace.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Keeping CRM Data Up-to-Date and Accurate

Nutshell

The last thing your business wants is inaccurate data. Customer data can teach you a lot about your audience, giving you a better sense of who they are and what they want. That, in turn, will enable you to significantly improve your sales and marketing efforts. But all that is a moot point if the data in your customer relationship management (CRM) platform isn’t accurate.

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? The Power of Face-to-Face Networking: Tips for Success

Pipeliner

In this podcast episode, John Golden interviews Ashley Klein, a digital marketing consultant, about the importance of networking and events for marketing efforts. They discuss why people tend to overlook networking and events in favor of digital marketing, the art of networking, and how to engage with people at networking events. Ashley shares her tips on how to network effectively at events, including setting goals, establishing personal connections, and being mindful of body language.

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Your Guide to Making Data Accessible and Searchable

Nutshell

When you gather customer data, the best thing you can do is put it in a customer relationship management (CRM) platform. A CRM lets you store, organize, and analyze your data so you can use it to improve your sales and marketing efforts. But your CRM data won’t be useful to you if your team struggles to access it. That’s why making data accessible and searchable within your CRM is so important.

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The Importance of Authentic Brand Storytelling in a Post-Pandemic World (video)

Pipeliner

David Fischette is Go West Creative’s founder, CEO, and Chief Creative. David has helped hundreds of firms, including UN, HB, Deloitte, CVS, Salesforce, and Dupont, communicate successfully to critical stakeholders. The Future of Marketing: Lessons Learned About Building a Brand In today’s world, people crave authentic connections. That’s why brand storytelling is the future of marketing.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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5 Tips for Managing Data Privacy and Security

Nutshell

Data privacy is vital to your customer data strategy for several reasons: Protecting your customer data is essential for protecting your customers Proper data security and privacy measures help establish trust with your customers and improve your reputation You want your data to benefit your business, but you don’t want your competitors to get ahold of it You don’t want malware to infiltrate your data and corrupt it.

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How letting your people fail helps them learn

Selling Essentials RapidLearning Center

As an enlightened, caring, effective leader, you don’t want your people to fail, do you? Well, of course you don’t want them falling on their backsides when they’re given mission-critical tasks, or when the outcome of failure would be disastrous. But research shows that small failures actually help people learn, and you sometimes may want to let your people struggle with work they’re not completely ready for.

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Creating Personalized and Targeted Campaigns

Nutshell

A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place? In this article, we’re giving you three tips on how to personalize campaigns and effectively target your ideal customers using the customer data in your CRM.

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Highspot’s Global Diversity, Equity, Inclusion & Belonging Impact Report Demonstrates Enablement Efficacy Against Goal

Highspot

Data highlights the company’s diversity initiatives and progress utilizing its Strategic Enablement Framework SEATTLE, Apr. 11, 2023 — Highspot , the sales enablement platform that increases sales productivity, today released its first Global Diversity, Equity, Inclusion, and Belonging (DEI&B) Impact Report, which highlights the company’s ongoing commitment to transparency and accountability around its DEI&B efforts.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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4 Uses for Setting Up Automated Email Campaigns

Nutshell

One of the best online channels for marketing to your audience—as well as for staying in touch with existing customers—is email. With email marketing, you can send people helpful industry info, product recommendations, and more. What’s more is that, with Nutshell, you can do so right from your customer relationship management (CRM) platform —the same place where you store and analyze all your customer data.

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How to Create a High-Quality LinkedIn Video – An Ultimate Guide

LinkedFusion

Majority of the audience opt for LinkedIn to seek jobs. However, that isn’t the case anymore. It can be regarded as one of the most prominent social networks for people who want to make new connections, get to know about the pulse of the industry, and learn about new career options. To take advantage of this platform, it is necessary to be active and constantly share great content.

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Using Automation to Improve the Customer Experience

Nutshell

Marketing and sales automation is one of the biggest business innovations of the past few decades. You need to draw in new leads and customers, but every second you spend manually performing routine tasks is a second you can’t spend on other projects. With automation, you can have your cake and eat it too. You can set various tasks to happen automatically, ensuring that your marketing and sales are still in good shape while you spend time on other tasks.