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Bernadette McClelland
NOVEMBER 28, 2021
I am privy to the secrets of many sales leaders who have reasonable expectations for the performance of their team (aka results) and face the reality of underperforming team members (aka relationships). What to do? When you consider one of the key functions of a sales leader’s role is to build relationships that achieve results, then one of the key competencies must be to have the tough conversations.
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