Thu.Mar 19, 2020

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We’re All in This Together: Four Customer Experience Best Practices for Crisis Management

Miller Heiman Group

In a crisis—whether it’s a health pandemic like COVID-19 , a natural disaster or another unforeseen emergency—those on the front lines make a difference. For sales organizations, that means sellers and customer service reps will take the brunt of the customer onslaught brought on by fear, uncertainty and doubt. Or, in certain industries, they may face a dearth of customers and panic and push sales to make their numbers—a misstep that could lead to diminished customer relationships.

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The New (Breakout) Growth Formula: Customer Success + Predictive Sales

Sales Hacker

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. To succeed, you need to trust the data and step into predictive sales. It’s not as easy as it sounds, though. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc.

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The Secrets to Managing a Remote Sales Team

InsightSquared

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. This places many of you into a new and potentially uncomfortable situation. Rest assured, you are more prepared than you think. However, for some extra guidance, here are some best practices for managing a fully remote sales team from our very own sales leaders. .

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How Market-Leading Customer Success Teams Are Responding to CoVid-19

SBI Growth

CoVid-19 is creating an unprecedented situation. In the short history of Customer Success, we have not seen a crisis of this magnitude. Even those of us that are tenured, and have the gray hair to prove it, don’t have another.

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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AI: The Ultimate B2B Growth Accelerator

Sales and Marketing Management

Author: Michael Dehoyos Artificial intelligence (AI) is increasingly involved in every industry and aspect of our lives. In most cases, we have not yet reached the widely discussed point where AI is replacing humans, but it is helping a lot of companies across a broad cross-section of industries accomplish tasks more efficiently and effectively. How AI can help with sales is less defined.

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How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott

Predictable Revenue

To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn. The post How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott appeared first on Predictable Revenue.

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What is the Difference Between Digital Marketing and Social Media Marketing?

SocialSellinator

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

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What We Can Learn from the Ongoing Crisis

Anthony Iannarino

There used to be a saying that when the United States sneezes, the rest of the world catches a cold. Increasingly, as the world has gotten much smaller and flatter, our interconnectedness has made us both more durable and more fragile. It no longer matters who sneezes when all of us can catch something far worse than a cold. A virus that begins in one country can easily hop a ride across the largest of boundaries, the oceans, on the daily international flights that allow us access to the world.

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Executive Interview with Matt McLaughlin, Senior Vice President of Global Sales, Conversica

SBI

Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. MATT– It’s vital for sales teams to understand that ~60% of the education phase is completed prior to a prospect even engaging with an organization. This means people have likely consumed content, visited the website and explored third-party reviews.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Virtual Selling Just Became Vital to Your Business

Corporate Visions

The post Virtual Selling Just Became Vital to Your Business by Jim Moliski appeared first on Corporate Visions. Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed.

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How Virtual Training Helps Maintain Momentum in the Face of Travel Restrictions

Allego

Today’s post is by Yuchun Lee, CEO and Co-Founder, Allego. As the novel coronavirus (COVID-19) continues to spread in the U.S. and across the globe, I want to take a moment to let you know what Allego is doing to respond to this public health emergency and to offer some helpful suggestions. The challenges of the current situation may feel overwhelming, but there are steps you can take to get new hires up to speed and maintain productivity in uncertain times.

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Sales Operations: What it is and Best Practices

Vainu

A crucial part of a live performance happens behind the scenes. The word of the stage manager, the sound crew, the costume designer, and many other roles shape what happens on stage and bring writing to life. In a sales organization, there’s a set of activities that occurs behind the curtain to help sales organization run effectively, efficiently, and in support of business strategies and objectives.

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Are Your Clients Receiving the Best “You” During This Crisis?

SalesProInsider

Greetings! Please picture yourself sitting on a really comfortable airplane seat, getting yourself all settled in as you’re excitedly thinking about the fabulous destination you’re going to and the wonderful things that you’re going to do there. Got yourself seated? Just snuggle in because those seats are so comfortable. As you’re getting situated, the onboarding announcements begin and the friendly flight attendant starts on their spiel, and one of the components is always this message: “In the

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Leaders and Sales – Have More Of An Impact With Customers

Pipeliner

Impacting Success With Understanding. Many salespeople looking to amplify their success and have more impact with their customers will look towards sales skills and things that they can do in the room or on the phone with their customers. However, in today’s marketplace, leaders are suggesting that this may not be the best area to focus on. Instead, leaders are recommending that salespeople improve their soft skills, like emotional intelligence, empathic listening, demonstrating understanding, a

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How to Drive Great Engagement at Your Virtual Sales Training Event

Force Management

Best Practices to Drive Great Outcomes. Your work environments may be shifting, but you and your team still have revenue goals to make. Nothing has changed about the need to use your time productively. Until further notice – the goal in today’s changing business world is to make the necessary transitions and stay the course.

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Making Field Sellers Productive - Even When They are out of the Field

Canidium

There are times when your field sales team is unable to be in the field. Whatever the reason, the team being out of the field should not mean they’re on the bench. Sales can still be closed, lead generation efforts should not slow down, and current deals in the pipeline cannot be left idle.

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Working Together, Remotely: 7 Tips for Success

KLA Group

By Kendra Olney Lee The novel coronavirus introduced uncertainty at all levels of life rather quickly. Businesses are rethinking how they’ll operate in the immediate future and what long-term implications the virus will have on their workforce. To meet social distance and self-isolation guidelines, many employers are introducing immediate work-from-home policies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Managing Your Sales Asset Management Solution: Best Practices for Post Deployment Success

Highspot

Even with the rapid growth in solution offerings, many businesses are challenged with how to effectively organize and manage sales assets. Why? Teams who have invested in content management solutions lack the internal processes necessary to maximize their value. ?As with any technology, simply purchasing software — in this case, a sales enablement platform — is not enough.

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4 Ways Companies Are Shifting Their Selling Strategies in the Wake of COVID-19

Showpad

Companies around the world are forced to face a rapidly changing business landscape. As economic uncertainty, remote workforces and other obstacles caused by COVID-19 transform day-to-day operations, organizations are learning they must pivot their sales strategies – and quickly – to confront the challenge. Here are four examples of companies shifting their strategies to succeed in this new reality. 1.

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Follow Churchill, Lincoln, Reagan Strategy in Sales Crises

Anne Miller

When disasters like the corona virus happen, strong leadership is critical to manage the crisis and to reassure the population affected by it. On a (much) smaller, but nevertheless important scale, when disasters happen with your clients (e.g., a missed deadline, a system failure, a product glitch), your ability to manage the situation and reassure the client is equally important.

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Working Remote? Here is the Best Group Chat Software for Teams

Nimble - Sales

Today, many companies actively use chat programs for business due to the coronavirus pandemic. Regardless of the size and scope of activity of the enterprise, members of the staff can use team messengers to optimize their work. Why Should You Use a Chat App? Using the office chat programs can significantly increase team productivity. After […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Life Is Like Riding A Bicycle. To Keep Your Balance, You Must Keep Moving.

Carew International

Quote by Albert Einstein. In what seems like the blink of an eye, our lives have all been disrupted by the COVID-19 pandemic. Many of us are probably a bit disoriented, particularly when it comes to managing our day-to-day schedules—which may now involve working in a setting to which we aren’t accustomed. To combat the stress and uncertainty we may be feeling, it’s important to emphasize ways we can keep our spirits high: Start with a perspective that this is only temporary.

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How to Protect Your CRM From a Data Breach

Nimble - Sales

Customer Relationship Management software (CRM) is a game-changing tool for organizations. Companies looking to improve their services, increase their revenue, and grow their client base can benefit from using CRM. As the name implies, CRM software enables organizations to manage their clients effectively. Businesses can store valuable customer data that can help build meaningful relationships. […].

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TSE 1266: Rethinking The Way You Do Sales Automation

Sales Evangelist

Rethinking The Way You Do Sales Automation What do you think of sales automation? Is it a go or a no for you? Perhaps it’s time you rethink the way you do sales automation. Gessie Schechinger works for a company called OnCourse, a brand new sales engagement platform. Most of his life, he’d been a professional peddler, jumping from one sales job to another.

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4 Dangerous Sales Practices to Avoid at End of Quarter

The Sales Developers

The end of a quarter is a scary time for salespeople and sales teams struggling to hit their quota. . They may start it off with excitement at an ambitious goal (“We can do this!”). Then a new campaign or new product release is looked to that will push sales into the stratosphere. There might be a rallying cry to beat the odds and succeed. If that didn’t turn the tide, then it just gets scarier.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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The Buyer's Journey has Changed

Atlatl Software

In the analog economy, complex product purchases would require upwards of 17 visits to a brick and mortar retail location before making a purchase. Customers were forced to visit a physical location every time they wanted to investigate a product. Every question, every piece of information, and all product collateral was gate kept behind the doors of a store and its salespeople.

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Problem Solving is Essential for Sales

Selling Energy

As a sales professional, you have an immense amount of knowledge about your offerings. You know what the benefits are, and you know how they can bring value to your customers. You know the costs, the savings, the typical project timeline, and so forth. It can be very tempting to jump right in and tell your prospects about the benefits of your project, how much money you could save them, and how long it will take them to recoup the cost of the project through energy savings.

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Virtual Selling Just Became Vital to Your Business

Corporate Visions

The post Virtual Selling Just Became Vital to Your Business by Jim Moliski appeared first on Corporate Visions. Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed.