It’s Time to Pay Marketers Based On Their Financial Impact
Sales and Marketing Management
MARCH 23, 2018
Author: Mark Stouse You know the old adage, “We all work for sales?” Well, if we all work for sales, then we should get paid like sales too. As a C-level executive, I’ve worked with a lot of salespeople. When I meet one who has consistently over-performed, I know I’m looking at someone who will deliver the goods. And I also know I’m looking at someone who has made a lot of money in commissions, and will make a lot more in the future.
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