What You Can Learn From Losing The Sale
The Center for Sales Strategy
JULY 22, 2019
Over the last couple of months, I have had a number of clients share with me that they lost out on a couple of large deals that they had felt pretty strongly about. In each of those scenarios, my first question was, "Do you know why?" More often than not, the answer to my question was, “I’m not sure.” Anyone who has ever been in a sales position has received a “no” in their career – most likely more than they would like – it comes with the job.
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