Shari Levitin
APRIL 26, 2022
Today’s buyers are desensitized to your email and phone outreach. Right now, 90% of all our revenue comes from inbound – because of video. Potential buyers are three times more likely to open and view a video than read an email. A Forbes report showed that 65% of senior executives had visited a vendor’s website after watching a video, and 53% had conducted a search to locate more information.
Sales and Marketing Management
APRIL 26, 2022
Lowering your carbon footprint should permeate every facet of your business, including your business-to-business marketing strategies. The post How B2B Organizations Can Embrace Sustainability in their Marketing Strategies appeared first on Sales & Marketing Management.
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Zoominfo
APRIL 26, 2022
Boolean logic is nothing new. In fact, it’s over 150 years old: British mathematician George Boole developed Boolean algebra in 1847. In the 1930s, the method was applied to the study of switching circuits, and modern computing was born. Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables.
Predictable Revenue
APRIL 26, 2022
Pontus Noren joins the Predictable Revenue podcast to discuss how the outbound sales journey maps to raising investment for your company. The post Increase Revenue by Selling to Investors appeared first on Predictable Revenue.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Allego
APRIL 26, 2022
Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. In episode 44, Michael F. Schein reveals the definition of “hype,” how hype can be used for good, the secrets of today’s hype artists, personal branding, and the importance of owning your weaknesses. Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Pipeliner
APRIL 26, 2022
With two years gone since the beginning of the pandemic crisis, I’ve been pondering what’s changed in selling behaviors. Not techniques, tactics or strategies but behaviors – the DNA of who we are. To truly understand what’s changed, I contacted Markku Kauppinen , who knows more about selling behaviors than anyone I know. Markku is the President and CEO of Extended DISC powered by FinxS, the award-winning international behavioral assessment company serving clients worldwide.
Crunchbase
APRIL 26, 2022
What do the deals you’ve recently closed have in common? Companies that resemble recently closed deals are often great targets for outreach. The problem is, defining search parameters to find companies with similar profiles is tedious and time consuming. That’s why we created similar companies, a new feature that leverages machine learning to automatically uncover the accounts you should know about.
Smooth Sale
APRIL 26, 2022
Photo by Dirk Wouters via Pixabay. Attract the Right Job Or Clientele: Is Your Business Making These Top Costly Mistakes? Our collaborative blog asks, ‘Is your business making these top costly mistakes?’ and provides ideas for cutting the costs. Remaining in business for the long term requires an ongoing review of expenditures versus income. Underlying the spending is whether they are producing results as one expects.
Sales Hacker
APRIL 26, 2022
As rough as it sounds to untangle the mess of a 20+ year old CRM, the change management work can be even more of a challenge than the technical side. For companies ready to make an evolutionary change versus an incremental growth change, it’s going to take a complete revision of how to position, equip, and unify sellers into a true RevOps function. Today, TJ Macke , SVP Strategy at Sapper Consulting, LLC , joins the show to help us cut through the glut of technology to know exactly how to delive
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Selling Energy
APRIL 26, 2022
You may notice that, in Selling Energy training materials, we encourage you to thank your clients frequently for their time and attention. This may seem like a matter of protocol, a mere formality even. However, do not take the element of gratitude for granted. When you say, “Thank you,” say it from a place of sincere reflection.
Sales Hacker
APRIL 26, 2022
In this episode, we’ve got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. powered by Sounder. If you missed episode 205, check it out here: Changing How You Communicate with Buyers with Shruti Kapoor.
Prima Resource
APRIL 26, 2022
When it comes to planning and organizing a successful business event, there are a few best practices to follow. I'm not talking about the logistical and planning elements, but rather the actual show itself and what needs to be done onsite to generate a positive return on investment (ROI). After two years of virtual events, we are gradually returning to face-to-face or hybrid trade shows and conferences.
Pipeliner
APRIL 26, 2022
Sales kickoff events effectively get your sales team on the same page and enthused about the year ahead. They offer an opportunity for sales leaders to inspire their teams, set goals, establish best practices, and layout plans for achieving these goals. An excellent way to make sure that everyone at your company is on board with how you want them to sell is by hosting a memorable sales kickoff event.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Appbuddy
APRIL 26, 2022
Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent of cyberattacks start with email, keeping your email program secure has never been more important. . This starts with e mail authentication. . Email authentication is a sender’s best defense against phishing and spoofing attacks. .
Highspot
APRIL 26, 2022
When many people think of sales, they often picture the sell and the close. However, to truly be successful in the sales arena, you need to take a universal look at the process from start to finish. What steps are taken to take a buyer from prospect to loyal customer? To maximize sales, it’s essential to analyze this journey through what’s called a sales pipeline.
Selling Essentials RapidLearning Center
APRIL 26, 2022
A survey by the U.S. Census Bureau proves what most business leaders intuitively know. Upgrading your employees delivers a higher return than upgrading your equipment. The survey’s findings amount to one more argument that organizations need a robust approach to employee training and learning. Productivity boost. The survey was designed and funded by the National Center on the Educational Quality of the Workforce, a nonprofit research group at the University of Pennsylvania.
eGrabber
APRIL 26, 2022
Do you miss getting decision-maker Attendee leads from trade shows? If yes, we have a solution for you. We have developed ways for you to find & capture potential attendee lists for B2B trade shows. Software to Build Trade Show Attendee List. If you are someone who is looking to build trade show attendee lists and find decision maker leads along with verified business contact information, then LeadGrabber Pro is the tool for you.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Close
APRIL 26, 2022
The right CRM implementation resources can help you make a more simplified plan, get buy-in from decision-makers, and avoid common challenges.
Janek Performance Group
APRIL 26, 2022
As a sales leader, have you ever calculated the cost of poor account management? For example, let’s suppose your superstar salesperson closes a big account. This could be an enterprise client with hundreds of locations worldwide. But this account is local in your hometown. The account stayed active for one year and then left for a competitor’s service.
SugarCRM
APRIL 26, 2022
Customer support is the arm of your business that helps buyers when they need it—but who’s there to help you ? From long phone support queues to sifting through critical details, customer support teams have the arduous job of serving thousands of customers with help from a relatively small group of agents. That’s where customer support automation can do the heavy lifting.
The Digital Sales Institute
APRIL 26, 2022
SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
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