Forget Personalizing – Make It Personal
The Pipeline
AUGUST 18, 2020
By Tibor Shanto. There is a lot of talk among the pundits about how to make your prospecting communication more personal. Sure they talk about that, then quickly switch to personalization, hoping you wouldn’t notice. It gets even sadder when you realize what some experts mean when they personalization. Some may think it is a good use of time to personalize things in a way buyers can see through.
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