Fri.Jun 06, 2025

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Mastering Sales Targeting & Outreach (video)

Pipeliner

In a recent episode of the Sales Pop podcast, John Golden sat down with Gui Costin , the founder and CEO of Dakota Financial Software. The conversation delved into the evolving landscape of sales over the past decade, focusing on the importance of targeted outreach, effective communication, and thorough preparation. This blog post will break down the key insights from their discussion, providing actionable advice for sales professionals looking to enhance their effectiveness and drive success.

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Sales Coaching and the Value Proposition

Anthony Cole Training

Integral to every sales training and coaching program, we work with organizations to help them write and deliver their phone scripts, value propositions, and elevator pitches. For salespeople and managers, this skill is critical as it often initiates the relationship on the right foot by getting the audience engaged.

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“14% Of Our Sellers Drive 80% Of Revenue!”

Partners in Excellence

“14% of sellers drive 80% of revenue!” This, and similar data points, are showing up in my feeds, with various experts commenting on what it means, then offering insights and solutions to address. While I have a lot of questions about this data and would like to get under the numbers to better understand, I’m always amused by the insights and recommendations provided by the experts.

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What Is Revenue Action Orchestration?

RingDNA

Revenue Action Orchestration (RAO) is a sales execution framework that connects sales data, AI-driven insights, and real-time actions to drive effective sales outcomes. It helps revenue teams turn information into intelligent next steps, guiding sellers to take the right action at the right time within their workflow. According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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AI SDRs, Human Ingenuity, and the Road Ahead

Predictable Revenue

The best outbound teams aren’t replacing reps with AI, they’re augmenting them. Using AI to crunch data, but humans act on the signals. The post AI SDRs, Human Ingenuity, and the Road Ahead appeared first on Predictable Revenue.

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How to write a sales pitch that works: Expert tips and examples

PandaDoc

It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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🎧 Mastering Sales Targeting & Outreach

Pipeliner

On a recent Sales Pop podcast, John Golden and Gui Costin, CEO of Dakota Financial Software , dissected the modern state of sales effectiveness. Costin emphasized the importance of moving beyond vague targeting to gain a deep understanding of ideal customer pain points and build qualified lead lists—quality over quantity is key, as it avoids the “feel good funnel” of unvetted opportunities.

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Legal Business with Cutting-Edge Services and Software Solutions for Growth

Smooth Sale

Photo by Conny Schneider on Unsplash Attract the Right Job or Clientele: Legal Business with Cutting-Edge Services and Software Solutions for Growth An effective legal business requires more than knowing the law. It requires staying organized, productive, and ahead of the competition. Fortunately, we live in an era of technology that offers services and software specifically designed to streamline legal operations.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top 6 CRMs for Small Business Owners

Nimble - Sales

Running a small business isn’t easy — from managing leads and closing sales to keeping customers engaged, every moment counts. That’s where a reliable CRM (Customer Relationship Management) system becomes a game-changer. But not all CRMs are created equal, especially The post Top 6 CRMs for Small Business Owners appeared first on Nimble Blog.

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Don't Overlook B2B Event Marketing As A Way To Deliver Valuable Leads

SalesFuel

In the next year, 26% of B2B operators expect strong growth, while 50% expect moderate growth. But the economic uncertainty is causing a cautious approach for 55%. Over 40% are shifting some marketing spending to the second half of the year. B2B event marketing appears to be one form of outreach these businesses are investing in across the board, reports Plural Strategy Group.

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Top 6 Easiest CRMs for Realtors in 2025

Nimble - Sales

Realtors need more than just contact management—they need speed, simplicity, and tools that enhance follow-ups, track deals, and save time. A good CRM helps you never miss a lead, close more deals, and maintain client relationships without being overwhelmed by The post Top 6 Easiest CRMs for Realtors in 2025 appeared first on Nimble Blog.

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Grow Your Business with SEO: 8 Proven Strategies

SocialSellinator

Discover SEO for business growth with 8 proven strategies to boost visibility, gain trust, and drive cost-effective customer acquisition.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Finding Success Without Your “A” Game

Rob Jolles

Athletes will often talk about performing at a high level, but on certain occasions, they will comment that performing at that high level was effortless. When golfers are putting, they will say things like, “the cup looked as big as a bucket,” or they sum up an especially good day on the course as “every shot, bounce, and break went my way.” They were “in a zone.

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10 sales enablement metrics to track: What they mean for business and sales outcomes

PandaDoc

Equipping your team with slide decks and CRM access is great, but sales enablement is much more than that. It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. That’s why sales enablement metrics are so important. When you track the right KPIs (key performance indicators), you gain a more data-driven view into how your enablement efforts are working.