Selling to Savvy Buyers: How to Control the Conversation from Start to Finish
Sales Hacker
JANUARY 3, 2020
To successfully do a demo, you need more than a great sales presentation. Today’s savvy buyers have got tons of information at their fingertips. As a result, they’re usually more than half-way through the buying process before they’re ready to engage with a sales rep. Problem is, by that time, it may be too late to help. Customer consensus has dissolved.
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