Wed.May 18, 2022

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How to Get the Most Out of Your Growth Spend

SBI Growth

SBI Chief Operating Officer and Forbes Business Council Member Mike Hoffman wrote a recent article for Forbes digital on how the C-suite can drive growth initiatives, translating strategy into execution. Hoffman recommends biannual benchmarking against competitors and companies that operate in a similar space.

How To 177
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Why CMOs Should Champion Employee Engagement

Sales and Marketing Management

Data and analytics are going to transform the understanding and evaluation of the employee experience. The CMO has a critical role in this transformation. The post Why CMOs Should Champion Employee Engagement appeared first on Sales & Marketing Management.

Analytics 317
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Data Demystified: How ZoomInfo Data Cubes Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

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#ItStartsWithConversation: On Mentorship, Following Your Passions, and Finding Your Community 

Highspot

Conversations are powerful; they are how we connect, learn, and grow. As we honor Asian American Pacific Islander Heritage Month , we asked three Highspot employees to share stories of the conversations that have changed their lives, from finding your mentors to following your passions. “All I needed was one person to believe in me. I was lucky enough to get two.” Being the firstborn child of immigrant parents, immediately, the bar was set high.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Data Demystified: How ZoomInfo Data Bricks Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

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Job Title Inflation: What’s in a Name?

Zoominfo

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. It’s pretty easy to imagine how it happens. Maybe a company trying to retain talent offers a bigger title — but not all the responsibilities and pay that should follow. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role.

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Is putting more content in inboxes really such a great idea?

Membrain

Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.

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Six Things To Remember When Moving Your Retail Store

Smooth Sale

Photo by Artem Gavrysh on Unsplash. A ttract the Right Job Or Clientele: Six Things To Remember When Moving Your Retail Store. Our collaborative blog provides ‘six things to remember when moving your retail store.’. There are numerous factors to consider when deciding whether to move your retail store to another location or stay put. The most important factor is probably the state of the economy and the health of the retail sector in general.

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Why Do We Love Success and Hate Failure?

Go for No!

When you were in school and the teacher asked the class a question, did you raise your hand when you didn’t know the answer? Probably not. Why? Because in school, we are taught that we are there…. to succeed. to give correct answers. to “prove ourselves.”. to show we’re learning by getting good grades. This is not the fault of teachers, it’s been deeply ingrained in classrooms for decades.

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Thinking Ahead

Adaptive Business Services

I recently published a post of next step planning in sales. This post is similar, yet different. It’s about thinking ahead. In 2006, I made the decision to go out on my own. I had a beginning plan to do so (be an independent sales contractor), but I was also working on a plan(s) for what would come next. Well, that’s not entirely accurate. I was planning for what would happen if Plan A imploded.

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5 reasons sales managers fail at developing stronger sales teams

Prima Resource

Sales managers play a critical role in developing strong sales teams. If your sales organization is performing below par, it may be because your sales managers are not providing sales reps what they need to perform at higher levels. This article discusses why that is and what you can do to build a thriving sales organization.

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How to Implement Account-Based Marketing and Why You Should

Crunchbase

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). The idea is to personalize your campaigns for each pre-qualified prospect and pinpoint their unique attributes and specific needs, then use this intelligence to speak to them in an up-close and individualized way.

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Is complacency leaving your accounts open to competitors?

Selling Essentials RapidLearning Center

You’re visiting a customer you haven’t spoken to lately. On the desk, you see a trade magazine opened to an ad for one of your competitors. A coincidence? Maybe. Maybe not. The magazine could be a sign that something else is open: A door into this account that a competitor could walk through and steal your customer. You’ve been focused on new business rather than existing accounts and this incident gets you thinking: “How many of my existing accounts are in danger?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Emissary Research Reveals the Top 4 Influential B2B Sales Skills for Tech Deals

Emissary

Even the best product in the market won’t boost win rates when it comes to enterprise tech sales. According to original research by Emissary, in 78% of cases, it wasn’t the product that made the difference – it was the rep’s B2B sales skills. And just four selling behaviors are most likely to tip the scales. Based on input from 424 senior-level executives, Emissary has identified four B2B sales skills that positively influence a deal when done well and will likely kill a deal i

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Winning Complex B2B Deals – Outside Sales Talk with John Smibert

Outside Sales Talk

John led sales in large IT providers for 39 years. Since 2004, John has worked with B2B selling organizations to transform the way they sell. John is passionate about enhancing professionalism in sales and this led him to found Sales Leader Forums and Sales Masterminds APAC. He’s also co-authored a sales novel, The Wentworth Prospect, which focuses on young salespeople from startup software companies attempting to sell to large corporations. .

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CRM for small businesses and How to choose a good CRM.

Apptivo

In the age of e-commerce, where everything is purchased online and everything is available at the fingertips of the customer, the greatest asset a business can have is customer relationship. This is because e-commerce has enabled businesses to reach out to customers from vast geographical locations and demographics. Many of them may never even have to serve those online customers in a physical brick and mortar store.

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The Cost of Doing Nothing — Overcoming Status Quo Bias in Sales Enablement

Bigtincan

“The experience of postponing and avoiding certain choices is universal, yet often appears to work against individuals’ goals. Delays transform into lost opportunities, and adhering to the status quo is frequently unjustified given advantageous alternatives.” – Christopher J. Anderson, The Psychology of Doing Nothing: Forms of Decision Avoidance Result From Reason and Emotion Defining […].

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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How to Set Up and Use a VPN on Windows, Mac, or Android?

Pipeliner

A Virtual Private Network, or VPN, is a great way to add security and privacy to your devices. Whether you are using a Windows computer, Macbook, or Android phone, setting up a VPN is easy. In this article, we will walk you through the process of setting up a VPN on each of these devices. We will also discuss the benefits of using a VPN and tell you about a fast VPN for Windows.

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Are There Any Questions?

Selling Energy

No presentation is complete without asking, "Are there any questions?".

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Three Reasons Why I Created A Business Development Event | Donald Kelly - 1560

Sales Evangelist

You can’t keep begging for a piece of the pie; you need to bake the whole pie yourself! In today’s episode of The Sales Evangelist, Donald discusses three reasons why he baked his pie (and by that, we mean creating his own business development event.) Tune in to learn about Donald’s upcoming event to master the art of social selling! Why create the event?

Survey 40
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What is Revenue Operations and How Does it Fit in Modern Business?

Zoominfo

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. But that doesn’t mean the keys to a successful RevOps team are widely known or uniformly used. To ensure that RevOps is actually breaking down barriers — and not adding more bureaucratic bloat — leaders should focus on the four key functions of a RevOps team, the common challenges

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Three Reasons Why I Created A Business Development Event | Donald Kelly - 1560

Sales Evangelist

You can’t keep begging for a piece of the pie; you need to bake the whole pie yourself! In today’s episode of The Sales Evangelist, Donald discusses three reasons why he baked his pie (and by that, we mean creating his own business development event.) Tune in to learn about Donald’s upcoming event to master the art of social selling! Why create the event?

Survey 40
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Helping Managers Coach…

Partners in Excellence

I suspect we all agree that coaching is important to the development of our people, and our own personal development. Perhaps a small number of people don’t really understand why it’s so important, but agree because it’s fashionable. But now we get into some of the dicey areas, moving beyond the theoretical statement about coaching, to making it happen.

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The Times, They Are a Changin’: Expanding Buying Groups

Revegy

Gartner tells us that the average buying group is anywhere from 6-10 individuals (I’ve personally seen as many as 15 or 16 involved in a single decision) which is almost double what we’ve historically seen in enterprise sales just a decade ago. . The post The Times, They Are a Changin’: Expanding Buying Groups appeared first on Revegy, Inc.

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