3 Things That Kill Prospecting Calls
The Pipeline
FEBRUARY 27, 2018
By Tibor Shanto. The problem with most call scripts salespeople use for proactive direct prospecting is that they are prepared for sellers, by people who are not buyers, and as a result, there is little for the prospect to grab and hang on too long enough to convert to engagement. Most salespeople have never bought their company’s product, in the case of enterprise offerings, they have likely never bought anything of the sort.
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