Sales and Marketing Management
MAY 26, 2021
Dun and Bradstreet Chief Marketing Officer Stacy Greiner discusses the proliferation of digital marketing tools and how her company helps clients deliver a unified buying experience that is personalized for buyers. The post The New Wave of Digital Marketing appeared first on Sales & Marketing Management.
Force Management
MAY 26, 2021
This month's episodes packed an extra punch. With timely front-line sales tips and a guest appearance for ELAC Men's Basketball Coach, John Mosley Jr. (as seen on Netflix's Last Chance U: Basketball Series) — each episode has something for everyone in your organization. Here's a rundown of what each episode covers. Tune in and share with your sales reps, managers and other leaders in your organization.
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Sales and Marketing Management
MAY 26, 2021
B2B content marketing is less about sales and more about creating a strong connection with existing and potential customers. The post B2B Content Marketing Comes of Age appeared first on Sales & Marketing Management.
Membrain
MAY 26, 2021
In my experience, the #1 problem for salespeople engaged in complex b2b sales is failing to understand how customers and prospects make decisions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Partners in Excellence
MAY 26, 2021
When we look at our Go To Customer strategies, we make them more complicated than we need to. Our demand gen, marketing, sales organizational design, sales processes, customer experience—all of it are generally designed around us. It’s an internal view, primarily focused on internal objectives and goals. We may be trying to hit certain spend/budget goals.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
The Center for Sales Strategy
MAY 26, 2021
Kicking off the new season of the Improving Sales Performance series, John Henley, Managing Partner at The Center for Sales Strategy, gives viewers an overview and behind-the-scenes look at the creation of the IMPACT Sales Leadership System: why it was created, who it was created for, and how sales leaders can make an impact on their sales performance by focusing on 4 key areas.
RAIN Group
MAY 26, 2021
Almost all sellers at some point in their career will consider adopting a time management system to improve their productivity. Few stick with it. The challenge is that many time management systems focus too deeply on the activity level—what to do first, what to do next, what the priority order is—without paying enough attention to the bigger picture.
Apptivo
MAY 26, 2021
Mobile apps help improve the competitiveness of businesses. Mobile devices have become the most effective method for accessing data from anywhere. The iOS app for Apptivo offers brilliant and stunning features. As a team, we are pleased to announce the recent updates in our All-In-One iOS application’s new version 6.3.4 in the App store with a wide range of updates.
Sales Hacker
MAY 26, 2021
It’s the best news you’ve heard all year! Our new podcast — Revenue Innovators — is coming to your eyes and ears this summer. Your hosts are none other than Outreach’s Mary Shea (VP, Global Innovation Evangelist) and Harish Mohan (SVP, Revenue Excellence & Operations). But wait, what are revenue innovators? So glad you asked. Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age : noun — a new cohort of revenue leaders who put buyers at th
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Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.
LeadFuze
MAY 26, 2021
Why is it Important to Celebrate Sales. Sales and marketing are a match made in heaven… or at least they should be. And as with any good match, it’s important to celebrate together. By celebrating success, recognizing performance, and making all of the data and updates clear, transparent, and real-time, you can build a powerhouse of revenue. As with any other industry or organization, you are only as good as your leadership.
Topline Leadership
MAY 26, 2021
Having a feedback loop is essential for building a sales team that achieves consistent sales growth through ongoing improvements in sales skills and team members’ attitudes. The post Create a Feedback Loop to Drive Sales Excellence appeared first on TopLine Leadership.
Adaptive Business Services
MAY 26, 2021
The unfortunate fact is that a large majority of CRM implementations fail. Even a substantial percentage of those that have been deemed to be successful, are probably failing (you will need to look below the surface). A large part of this is due to HATE. In this series of articles, we are exploring the many reasons why salespeople seem, almost universally, to HATE CRM.
Predictable Revenue
MAY 26, 2021
Collin Stewart and Sarah Hicks look back on 200 episodes of the Predictable Revenue podcast in this special bicentennial episode. The post We’re 200 Episodes Old! appeared first on Predictable Revenue.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Chorus.ai
MAY 26, 2021
Business relationships have been reduced to a few noteworthy fields inside your CRM. Spotty data leads to inaccurate assessments of each deal and account leading to downstream impacts such as misaligned forecasting, missed opportunities, unexpected churn, and more. 80% of buying decisions involve a VP at some stage, but only 10% of CRM opportunities include an engaged VP. [ Medqor, 2021 ] “Bad” CRM data that may be stale, distorted or limited in nature then leads to sales professionals wasting o
Sales Hacker
MAY 26, 2021
There are many moving parts in a successful sales organization. If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. What is Sales Operations? Any customer-facing rep who’s worked at a midsize or enterprise company is familiar with sales operations. Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively.
Selling Energy
MAY 26, 2021
Why might your prospect be interested in your solution? The most obvious reason someone would want to invest in an energy-saving opportunity is to save energy, right? Perhaps. Perhaps not.
Sales Hacker
MAY 26, 2021
Join this workshop to learn how to craft an ultra-impactful proposal from scratch and the secrets of successful sales proposal to increase your close rate. The post The Proposal Secrets That Increase Close Rates by 111% appeared first on Sales Hacker.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Bigtincan
MAY 26, 2021
Good sales operations tools save time and increase productivity so sellers and sales operations managers don’t have to spend excessive time figuring out where to find specific product documents; going over questions about the latest pricing; figuring out what this month’s sales target is; or looking over endless spreadsheets to calculate the compensation of every […].
InsideSales.com
MAY 26, 2021
The consumer experience has changed significantly. When smartphones hit the scene, data was used to understand our behaviors and provide more relevant content, and we, as buyers, became more independent with endless information at our fingertips. Of course… the data isn’t always spot on. B2B buyers are completely digital and in control. Buyers are used to having the information and resources they need to build their own criteria.
eGrabber
MAY 26, 2021
In today’s world, everyone wishes to receive emails with personalized offers and messaging. A good percentage of B2B companies also strongly believe that personalization can increase engagement. But instead of customizing each email, it is possible to generate better engagements by personalizing bulk emails. . If you have a target market with tens of thousands of companies, you can target personas, as opposed to people.
Pipeliner
MAY 26, 2021
If you’ve done any research online about the automotive industry you’ll know just how diverse the field is and how many avenues there are to create a business. You have the option to go down just about any path you want and not have to worry all too much about profitability and success given the prevalence of vehicles in our cities. For those interested in kicking off a business in the automotive industry we have a range of tips and ideas for you below to make the process a little easier and giv
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Apptivo
MAY 26, 2021
One of the most difficult tasks that modern companies face is CRM implementation. It’s difficult for businesses to find and implement a CRM that provides the right information to its employees at the right time. With CRM implementation, the bad news is that there are numerous challenges in it, and most businesses do not begin the process with sufficient preparation.
Pipeliner
MAY 26, 2021
In this Expert Insight Interview, Daniel Cooper discusses digital transformation. Daniel Cooper is the managing director of Lolly, which helps companies automate and scale with digital transformation. This Expert Insight Interview discusses: Whether companies are actually automating. What digital transformation is all about. How automation can help us focus on more creative tasks.
Sales Hacker
MAY 26, 2021
Join this workshop with Becc Holland and learn the 7 Steps to have a highly effective cold call and how to prevent prospects from hanging up on you. The post 7 Steps to a GREAT Cold Call & 4 Pattern Interrupts You’ve Never Heard Before appeared first on Sales Hacker.
Sales Evangelist
MAY 26, 2021
President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful. The importance of video for sales in the post COVID era: The pandemic taught us how to create a new and different customer experience: video.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LeadIQ B2B Sales Prospecting
MAY 26, 2021
As a woman in the sales industry, building your confidence is essential. Here are our four tips on how women can show their confidence in B2B Sales.
Sales Evangelist
MAY 26, 2021
President and Co-founder of BombBomb Darin Dawson joins us on today’s episode of The Sales Evangelist to discuss the importance of utilizing video in sales after COVID-19. Running sales marketing and customer success for his video platform company gives Darin key insights to make your post-pandemic sales successful. The importance of video for sales in the post COVID era: The pandemic taught us how to create a new and different customer experience: video.
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