Thu.May 15, 2025

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Customer-Centric Culture is Vital for Brand Reputation and Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Customer-Centric Culture is Vital for Brand Reputation and Growth Your brand reputation is something you begin building from day one as you begin to build your small business. What can you do if you need to enhance it? Perhaps you have a loyal band of followers, but you want to reach more people and present a consistent message across various channels.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

Why does the power generated by a car engine continue to be measured in horses? According to Wikipedia, “Car makers began discussing horsepower in the late 19th century, particularly after the introduction of the first modern gasoline-powered automobile by Carl Benz in 1886.” Its been nearly 150 years since they began the transition from horses to motorized carriages or cars; do you suppose we could measure the power of engines differently than comparing them to horses?

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Hiring & Retaining Top Sales Talent: Part 2

Anthony Cole Training

Last week in part 1 of our 3-part series on Hiring and Retaining Top Sales Talent, we discussed the importance of defining your ideal sales candidate profile and establishing firm hiring standards. Identifying critical, non-negotiable standards and expectations for new hires will help to improve the quality of the candidates you look for, interview, and eventually hire.

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Why Top Salespeople Take Positions Elsewhere

Sales and Marketing Management

Even if theyre earning a substantial salary and commissions, they may have reason to leave their employer if they receive an offer elsewhere. Here are some common reasons why top salespeople consider alternative positions and how to avoid having it happen to your company. The post Why Top Salespeople Take Positions Elsewhere appeared first on Sales & Marketing Management.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

Zoominfo

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Youve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a bunch of apps and connected data sources and AI agents to identify market segments and push out content at scale.

More Trending

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Hope is Not a Sales Strategy. Here’s How to Fix the System Instead

Zoominfo

My first job in sales was as old school as selling gets: knocking on doors. I didnt know who I was talking to, whether they were in-market, or even what their company did. It was pure hope spray and pray at its finest. Selling has changed a lot since then, but some things dont change fast enough. Too many B2B sellers today are still running on hope.

System 130
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What Makes a Valuable BDR in Sales?

SalesFuel

A business development representative, or BDR in sales, is one of the fastest and easiest paths into a sales career. Staff writers at pipedrive.com say BDRs are often the first point of contact with customers. This position gives them credit for much of a firms new business development. A job with these important responsibilities must require a wealth of experience, right?

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ZoomInfo Just Changed its Ticker Symbol from ZI to GTM. Here’s Why

Zoominfo

ZoomInfo has never settled for being just anything. Not just a data provider. Not just another AI tool. And definitely not just another tech company. Weve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. Thats why, nearly five years after our IPO , weve changed our Nasdaq ticker symbol from ZI to GTM.

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How to create a sales pitch deck and keep it up-to-date

Highspot

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. The best pitch decks follow a story arc that connects the problem to your solution with clear proof and a strong CTA. Regular updates tied to product changes, buyer feedback, and market shifts keep your deck sharp, relevant, and aligned with what your audience needs to hear.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Sales Team Quotas Statistics: USA 2025

The Sales Collective

Team quotas are still a key part of sales strategy in 2025, but the way that sales leaders approach them is changing. It’s no longer just about assigning targets and tracking numbers. There’s more focus on how quotas are built, progress is measured, and how teams are supported along the way. From coaching to tools to performance metrics, quotas are being used more intentionally to drive team alignment, motivation, and long-term success.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Effective enablement includes onboarding, product training, content delivery, skill assessments, and ongoing communication, adapted to each partner’s needs and market.

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B2B Engagement Excellence: Strategies to Keep Your Customers Hooked

SocialSellinator

Discover proven B2B customer engagement strategies to boost retention, loyalty, and revenue for your business. Start engaging smarter now!

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What You Need to Know for Converting from MP4 to MPG

Pipeliner

There are a lot of file conversion types that people need to perform these days, and it can be confusing to distinguish one from the other and what you need for particular purposes. Fortunately, there are also a lot of conversion programs out there, and information on carrying out conversions is plentiful. MP4 to MPG is one of the conversions that you might need to make.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

Should we organize our sales team by region or industry? And how do we scale without slowing things down? If youre asking these questions, youre not alone. Sales leaders everywhere know that structure determines outcomes. Get it right, and your team moves faster, closes more deals, and delivers a better buyer experiences. Get it wrong, and confusion creeps in, reps slow down, and opportunities slip away.

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SEO Services Uncovered: What They Really Offer

SocialSellinator

Discover what seo services services really offerboost ROI, trust, and visibility. Learn key strategies and how to choose the right partner.

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Building a Center of Excellence: What It Takes to Be the Carrier of Choice

Canidium

What does it mean to be the carrier of choice ? For producers, it means they can trust you. They know when they log into your system, they'll find accurate statements, intuitive tools, and reliable automation. They won't need to make a phone call to check a number or clarify a process. They'll be able to onboard easily, get paid accurately, and sell your products with confidence.

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Best Transaction Management Systems (CRMs) for Maintenance Companies

Nimble - Sales

Maintenance companies, whether managing facilities, equipment, or home services, face unique challenges in coordinating work orders, scheduling technicians, tracking assets, and maintaining customer relationships. A robust Customer Relationship Management (CRM) system tailored to these needs can streamline operations, enhance customer The post Best Transaction Management Systems (CRMs) for Maintenance Companies appeared first on Nimble Blog.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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How Cross-Sell Alerts in SugarCRM Help Reps Sell More

SugarCRM

As a busy sales rep, figuring out where to focus can be the hardest part of the day. With dozens of accounts to manage and too much data spread across too many tools, its easy to get stuck in the weeds. So you end up wasting time, missing opportunities, and struggling to prioritize. Thats where SugarCRM changes the game. Instead of sorting through raw data, reps start their day with a clear, actionable dashboard that highlights exactly where the best cross-sell opportunities lie.

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Benefits of Virtual Instructor-Led Trainings for Sales Teams

Janek Performance Group

In an increasingly complex world, only those sales organizations with the ability to adapt will survive. These dayswhether its time constraints or travel restrictionsits more difficult to gather your team members in one location for the trainings they need. Virtual instructor-led trainings provide all the benefits of in-person sales trainings but are streamlined to maximize time and space.

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How Guided Workflows in SugarCRM Lead to Predictable Wins

SugarCRM

As a sales leader, managing RFPs can feel like a high-stakes juggling act. Between tight deadlines, complex workflows, and multiple stakeholders, even one missed task can potentially cost you the deal. Its critical to ensure your team follows a consistent, structured approach every time. Thats where SugarCRM comes in. Our platform helps you streamline your RFP process from start to finish.

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10 Powerful Reasons Why Salespeople Use LinkedIn in 2025

LinkedFusion

Lets be real. Youre not losing deals because youre bad at selling. Youre losing them because youre chasing people who were never going to buy in the first place. The average salesperson spends hours each week writing cold emails, dialing unresponsive numbers, and following up with leads that ghost them. Its exhausting. Its discouraging. And worst of all: its avoidable.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Strategies for Selling Software to Government Agencies In Times of Change

Force Management

Several government mandates make it clear that agencies are focusing on fiscal impact and efficiency. The Department of Government Efficiency (DOGE) continues to push on its directive to reduce costs, cut duplication and consolidate unnecessary spend within organizations. A recent OMB memo ( M-23-15 ) calls for digital solutions that are scalable, efficient and cost-effective.

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10 Powerful Reasons Why Salespeople Use LinkedIn in 2025

LinkedFusion

Lets be real. Youre not losing deals because youre bad at selling. Youre losing them because youre chasing people who were never going to buy in the first place. The average salesperson spends hours each week writing cold emails, dialing unresponsive numbers, and following up with leads that ghost them. Its exhausting. Its discouraging. And worst of all: its avoidable.

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Global Actions – Local Impacts

Pipeliner

Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up todays maelstrom of global trade, tariffs and supply chains Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the limitations of our present instruments and of politics to meet its challenges.

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Trust Is Clutch in Sales

Sales Gravy

Sales is a trust game. Always has been; always will be. Its not about features, price points, or flashy presentations. Its about conviction. And conviction is born from trust: deep, unshakable trust across four critical fronts. Ignore even one, and youre leaving deals on the table. The First Deal You Close Every Day is YOU Before you ever make a cold call, send an email, or walk into a meeting, youve got to sell you to you.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.