Wed.Feb 16, 2022

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Look at this cute dog! Why some salespeople share dog pictures on social media.

Membrain

I got annoyed recently at a post that went viral on LinkedIn. It wasn’t something I disagreed with or found problematic. It was just that I was jealous.

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Examining the Relationship Between Media Mix Modeling and Brand Health

Sales and Marketing Management

Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions. The post Examining the Relationship Between Media Mix Modeling and Brand Health appeared first on Sales & Marketing Management.

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How To Close The Deal With Sales Presentations

Predictable Revenue

AlexAnndra Ontra joins the Predictable Revenue podcast to discuss the role of presentations in the outbound sales process and how to use them to close the deal. The post How To Close The Deal With Sales Presentations appeared first on Predictable Revenue.

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Actions Sales Leader Take to Maximize SKO Success

Force Management

Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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5 Tips for a Great Sales Hook, According to Sales Reps

Hubspot Sales

As a writer, I know all about the importance of great hooks. A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot.

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More Trending

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Inside Drift: Meet Richard Wright, VP of Sales, EMEA

Drift

Welcome back to another edition of Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Jason Richman, Stacy Chen, Lillian Frost, Josh Moody, Miles Kane, Lorraine Chon-Qui.

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How to Use Conversation Intelligence Tools to Create Deal-Winning Content

Allego

Imagine the wealth of information you’d gain if you were able to listen to sales reps’ calls with prospects. You could hear how sellers interact with buyers, learn the precise language buyers use, observe how sellers describe the company’s value proposition, and gain insight into how sellers handle buyers’ objections. All that data can help you create deal-closing content for your sellers—and it’s just sitting there waiting to be picked.

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5 Tips for Getting Past the Gatekeeper

Janek Performance Group

Without question, gatekeeper is the most intimidating designation in sales. While they may or may not have influence, they are always important. Of course, they do not guard Medieval castles. But they are the frontline against salespeople and others who seek a decision maker’s time. Often, if the gatekeeper doesn’t like you, you’re not meeting the VIP you need, let alone presenting a pitch.

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Understanding and Building Sales Impact Models

RAIN Group

You can be spot-on building rapport with your buyers and uncovering their needs, but without communicating the impact of what you’re selling, you—and your initiative—won’t be a priority. When you’re able to understand and articulate the impact of your solutions, you can help buyers start thinking differently.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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What Does The Customer Need To Move Forward?

Partners in Excellence

There’s a major flaw in most of our (sellers/marketers) mindsets when we think about opportunities and the customer buying journey. This flaw is embedded in our engagement approaches, our processes, how we think about deals and moving forward. The flaw is thinking about, “What do we need to do next to move this opportunity forwards?” The problem is this focuses on our own perspectives and needs.

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Customers Name Chorus to 7 Different Software Award Lists by G2

Chorus.ai

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Looking back, we have experienced incredible growth over the last year. We couldn’t be more proud of the community we have built and will continue to build.

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Benefits of Effective Customer Relationship Management (CRM)

Pipeliner

Advancements in information technology and the increase in automation have created a dynamic world with changing trends. It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios.

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How To Provide Religious Support In The Modern Workplace

Smooth Sale

Unsplash Image: CC0 License. Attract The Right Job Or Clientele: How To Provide Religious Support In The Modern Workplace. Note: Our collaborative Blog offers insights into, How To Provide Religious Support In The Modern Workplace. Discrimination appears in a variety of ways, both openly and subtle. A large portion of the population experiences it in one form or another.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How CRM Lost It’s Social … and How It Gets It Back!

Adaptive Business Services

As far back as 2010 (maybe even earlier), I was writing quite a bit about how CRM was not addressing the fact that people were now connecting, conversing, and developing relationships on the new social channels. I was lamenting more than writing. Around this same time I was contacted by Jon Ferrara who was getting ready to introduce Nimble Social CRM.

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Non-Operating Expenses: What They Are & Why They Matter

Hubspot Sales

Any functioning business needs to keep careful tabs on its expenses. Tracking, documenting, and ultimately reporting how the company spent money in a given year is central to understanding its long-term viability and financial wellbeing. Some expenses are relatively consistent — the ones that go into funding the organization's ongoing, day-to-day operations.

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7-Step Guide to Increasing Your Process Efficiency And Transforming Workflow

Guru

Maintaining efficient processes and a strong workflow is crucial to running a successful business.

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Episode 9: How to Fine Tune Your ICP

Sales Hacker

Sellers ask questions in the community to get help from people who have been in their shoes. . I’m Jeff Swan (Sales Coach & Founder of Outbound SOS) and I’m here to do exactly that. . Every week I’ll take a question from the Sales Hacker Community and share my tactical & practical tips that will help fill your funnel, build your personal brand, and enjoy your work.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Lighting Retrofit ROI: Part 1‚ Popular Metrics

Selling Energy

You’ve outlined the retrofit project, discussed the benefits, showed them before-and-after shots of previous projects, and provided case studies. Then, the CFO speaks up, asking whether this project makes financial sense.

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“This Is The Way We Have Always Done Things….”

Partners in Excellence

I was reading a LinkedIn conversation between a number of people I really respect, though sometimes I’ve been known to disagree with them. This particular conversation was about SDRs, with one person saying, “SDRs have always been an entry level position and always should be.” Another person was suggesting, “But it’s one of the most difficult roles, particularly if we expect them to engage senior level executives.

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Why confidence is even more important than most salespeople realize

Selling Essentials RapidLearning Center

If I proposed to tell you in this blog post that as a salesperson, you need confidence, you’d be absolutely justified in navigating away to something more interesting. Salespeople know they need confidence, and most salespeople are quite confident that they’re… confident. What I can tell you today, though, is more interesting than that.

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A procurement control tower allows better multi-enterprise collaboration

Anaplan

By centralizing sourcing- and procurement-related data into a procurement control tower, multi-enterprise collaboration is more attainable. Through this, better business outcomes are easier to capitalize on, such as identifying and realizing bottom-line cost savings, improving supplier performance, and driving supply chain resilience and agility for greater return.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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?? How to Convert Military Culture, Norms, and Values Into a Brand That Pops

Pipeliner

Who better than military veterans to offer you timely, high-quality, and reliable service? In this Expert Insight Interview, we welcome Paul Huszar, the president and CEO of VetCor LLC and a US Military veteran. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 How to Convert Military Culture, Norms, and Values Into a Brand That Pops appeared first on SalesPOP!

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We Can’t Wait to See You at eTail West

Appbuddy

Validity is sponsoring eTail West 2022 ! In just a few short weeks, we’re jetting off to sunny Palm Springs for three action-packed days of building connections and sharing strategies with our fellow email enthusiasts—and we can’t wait to see you there. Want to meet the team? We’d love to chat with you! We’ll be at booth #817 from February 28th to March 2nd.

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How to Attract Top Talent To Your Workplace More Effectively (video)

Pipeliner

In this Expert Insight Interview, Nirupa Netram discusses how to attract top talent to grow your business and what the phrase “top talent” actually means. Nirupa Netram is a diversity and inclusion consultant, trainer, and speaker. This Expert Insight Interview discusses: How the recruitment process hasn’t changed over the years. What needs to be in a job description and what should be avoided.

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Framework for Effective Digital Transformation Strategy

Vendor Neutral

Looking to implement a digital transformation strategy into your organization? Here’s the step-by-step framework for success.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Sales Enablement - Helping Your Team Succeed

Sales Result

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WEBINAR: Morgan J. Ingram hosts “How to Sell With Video at ALL Stages of the Sales Cycle” SPONSORED BY VIDYARD

John Barrows

The post WEBINAR: Morgan J. Ingram hosts “How to Sell With Video at ALL Stages of the Sales Cycle” SPONSORED BY VIDYARD appeared first on JB Sales.

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5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning

Emissary

Business insights are integral to any technology company. For tech sales and marketers, leveraging business insights in your account planning can make the difference in aligning your sales process to the buying process and ultimately closing the deal. What Are Business Insights? A business insight is an input to a decision. These decisions can range from sales planning to sales execution, the way your salespeople interact with your customers.

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