Navigating Buying Groups: How to Identify and Conquer
Revegy
MAY 20, 2022
In the world of B2B sales, buying groups have become more complex and harder to navigate. The lay of the land seemingly changes at every turn! How are we, as sellers, to identify and engage the right people? Gartner tells us that buyers will only spend 17% of their evaluation time meeting with potential vendors. […]. The post Navigating Buying Groups: How to Identify and Conquer appeared first on Revegy, Inc.
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