The Power of Emotional Control in Sales Negotiations
Anthony Cole Training
MARCH 7, 2025
Negotiation. Just hearing the word can trigger a range of emotionsexcitement, anxiety, or even dread. But no matter how you feel about it, one thing remains true: emotional control in sales negotiations is critical to success. Whether youre negotiating a million-dollar deal or trying to get your kids to go to bed, mastering your emotions will give you a significant advantage.
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