Thu.Jun 11, 2020

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The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. What you actually need is a strategy that incorporates both. Prospecting is something every sales organization needs to master. Without it, there would be no deals to close. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

Inbound 100
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Call a Sales Audible!

Anthony Cole Training

In today's blog post, we discuss the importance of calling a sales audible at the line of scrimmage. Like an elite Quarterback, an elite salesperson must be willing to change things up when they're not working and be open to trying something completely different in the field.

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We are the sum of our actions, not our words

Sales and Marketing Management

Author: Paul Nolan Editor’s Note: Just as I resolved to live with the unending loop of coronavirus-themed commercials from the Walmarts and Amazons of the world praising their frontline employees (whom they had to be pressured into paying something close to a livable wage), the George Floyd murder and subsequent protests happened. The flood of protesters in the streets was followed by a steady flow of corporate messages expressing solidarity with Black Lives Matter.

Scale 234
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The Business Case for Diversity & Inclusion

SBI Growth

The best leaders will tell you that they don’t want a bunch of “yes men” on their team. They encourage new ideas and debate because they understand that innovation happens not when people agree, but when there’s a difference of.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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ZoomInfo Data: Schools & Churches May Dump Video Calls After the Pandemic

Zoominfo

This is a preview of a post published on our Medium page. Read the full article. For many, it’s a familiar experience by now: Thumbnails of a dozen or more people staring back on a computer screen, digitally discussing the matter at hand. But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate?

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Knowing Your Numbers

Partners in Excellence

I’m always stunned by the number of sales people and leaders that don’t know their numbers. By that, I mean the numbers that help them understand the leverage points in driving performance. Some readers will push back, “I know my quota and the revenue I produced…I know what I have to do each month, quarter!” Those are important numbers, but not very useful in managing performance.

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Powerful Virtual Sales Conversations: Preparing Yourself Before the Conversation

SalesProInsider

With more virtual sales conversations occurring these days than ever, what can you do to make sure that you maximize the productivity and the efficiency of your efforts in that conversation, in that sales opportunity? In a previous video, I shared what you can do before a conversation to help the buyer be ready and have expectations for the experience.

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Networking for Success or Who’s In Your Room?

Pipeliner

Our next Sales expert insight interview with Dr. Ivan Misner and hosted by John Golden go over the in’s and out of networking for success – who’s in your room, the secret to creating your best life. Our Host. John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

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Who Owns Sales Enablement? Sales? Marketing?

SalesHood

The number one goal for any sales enablement team is to empower effective sales. Ideally, this is done on every level in the company - although your first knee-jerk reaction might be to turbocharge the sales team only, and have sales enablement be grouped with sales teams. The fact is that the whole [ ] The post Who Owns Sales Enablement? Sales?

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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The Most Opportune Time Ever For Changing Organizational Culture

Sell Integrity

There’s never been a better time to step up to more transformative culture change — to increase transparency and shift the culture with a greater focus on customers, employees and the community. By Bob McCarthy. The financial services industry has been through its fair share of turmoil in recent years. And then along came a disruption at a scale so massive, it overtook everything else: the global economic and societal response to the coronavirus.

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Where’s The Puck Going?

Partners in Excellence

“I skate to where the puck is going to be…” It’s a quote attributed to Wayne Gretsky about what differentiated his style of play from other hockey players. It’s old, after all, Gretsky retired in 1999. It’s tired, the metaphor has been applied to so many things–I’ve used it in different contexts in many past posts.

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How to Provide Your Client a Higher Resolution Lens

Anthony Iannarino

One of your primary responsibilities as a consultative salesperson is the use of a modern sales approach, one that provides your client with a higher resolution lens through which to view their business, their results, and their decisions. You help shape your client’s better future by replacing their lower resolution lens, one that doesn’t provide enough clarity to allow for effective decision-making.

How To 77
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Mental fitness: New webinar series to help you reduce stress, stay focused & productive

Troops

When we started Troops, our original goal was to make business software easier to use. We spend so much of our lifetimes at work that the tools we use to do our jobs shouldn’t be cumbersome or confusing. They should look and feel like the applications we use outside of the workplace, which are easy, intuitive, and mirror our natural human behaviors like conversation (in the form of messaging).

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Increase Your Influence And Charisma

Pipeliner

The natural human condition is quite negative, and it takes a lot of work and discipline to reshape the way we think of ourselves, others, and the world. Influence and charisma is largely based on positivity, and communicating a positive message about yourself and your values to others. Mary Gardner is a nationally recognized public speaker and speaking coach, as well as an expert on developing charisma and influence.

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Hiring a Productive Salesperson Can be Hard

Sandler Training

Although the current unemployment rate has spiked up in many areas, hiring a productive salesperson can still be a huge challenge. The post Hiring a Productive Salesperson Can be Hard appeared first on Sandler Training.

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Leading With Empathy: How to Build Trust In Times of Uncertainty

Guru

Empathy is the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. The same empathetic practices we apply in our own lives can help us communicate in selling scenarios. Particularly during times of severe uncertainty, like the one we are living through now, it’s important to apply genuine empathetic outreach.

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How better visibility into deal progression helped ScoutRFP double deal size

Troops

Scout RFP is a strategic sourcing solution that’s dedicated to giving companies like Biogen, Levi’s, Netflix, and Uber the visibility they need to make better decisions and get better results.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Define, Find, and Record Sales Returns & Allowances

Hubspot Sales

Your income statement might be the most relevant document to consider when gauging the health of your business, the efficacy of the sales strategies you're employing, and the state of your company's future. That's why it's vital to understand the items that come up on one, what they mean, and how to find and record them. Sales returns and allowances account for one of the most important categories you'll find on an income statement.

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How Lucid went beyond SFDC to gain more operational flexibility

Troops

Lucid is a market research platform connecting companies like Verizon, HubSpot, LiveRamp, and BCG to consumers. They take a hands-on approach to helping their customers target the right audiences and understand what their survey insights mean.

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If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine

Sandler Training

By using the Transactional Analysis model, we’re more likely to have better outcomes from challenging conversations, particularly in challenging times. The post If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine appeared first on Sandler Training.

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How to Increase Your Customer’s Comfort in Communicating with You Virtually During the Sales Process

Carew International

In a recent survey sent to our email subscribers, we asked about the challenges facing sales professionals as we all shift to a primarily virtual world. We uncovered a common theme: It can be a struggle to get your customers to be open to the use of digital tools for communicating with you. For some sales professionals, it’s not that they are uncomfortable with using digital tools in the selling process, but, rather, that their customers are not open to engaging with them in a digital/virtual fo

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

Despite this, many organizations struggle to stay aligned. Distributed workforces, fluctuating market dynamics, and office politics can make working in lockstep difficult. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment?

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Your CRM Guide: What Every Growing Business Needs to Know

G2Crowd - Sales Blog

Getting a customer to buy your solution is only half the battle.

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TSE 1302: How To Partner With Resellers To Experienced Repeatable Sales Growth

Sales Evangelist

How To Partner With Resellers To Experienced Repeatable Sales Growth Sales is not just about growing your customer base but also about partnerships with a variety of people. If you want repeatable sales growth, these partnerships include businesses, other salespeople, and resellers. Todd Rychecky is the VP of Sales Americas in Latin America and has been with the company for the past 12 and a half years.

Scale 52
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How to Create an Outbound Sales Cadence that will Fill up your Pipeline

Tenbound

According to HubSpot, 40% of sellers say that prospecting is the most challenging part of their work, and pipeline generation is also the most common pain I hear from sales leaders. One of the reasons is that many companies don’t have a plan in place to reach out to prospects consistently and through different channels. Sales leaders must train their sales reps to fill their pipelines and build.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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3 Questions To Ask In Your Next Product Manager Job Interview

Product Management University

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of landing a job that aligns with your career aspirations.

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Stacking the Deck in Your Favor, Part 2

Selling Energy

Today, we’ll continue with two more examples that address the following questions (again, through the lens of an HVAC sales professional selling “smart valves”), which would allow you to stack the deck in your favor and get the wheels spinning in your mind:

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5 Creative Ways to Convert Stubborn Leads In Your CRM

Nimble - Sales

Customer relationship management or CRM is a software that allows your business to manage contacts. It can have a positive impact on your bottom line as you nurture leads through the sales cycle. The problem: Some leads in your CRM just won’t convert. They click through to your landing pages and open your emails, but […]. The post 5 Creative Ways to Convert Stubborn Leads In Your CRM appeared first on Nimble Blog.

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