Fri.Mar 05, 2021

3 Ways to Secure Your CRM and Avoid Security Risks


Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue.

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How Managing Is Done Now

Engage Selling

Too many leaders today are still stuck in a “behind the desk” mindset. They fixate on managing data rather than on managing their relationships with people.

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Content Marketing Strategy: Are You Winging It?


Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

3 Ways to Bolster Your Buyer Intent Data for Stronger Sales In 2021

Sales Hacker

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. The COVID-19 pandemic has practically pressured all businesses to go digital, or at least expand their virtual footprint. Companies that were unable to make the switch have suffered.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Succeed at Fund Development for Non-Profits [PODCAST]

Sandler Training

Mike Montague interviews Luanne Whitmarsh, Executive Director of the Association for the Rehabilitation of the Brain Injured, on How to Succeed at Fund Development for Non-profits. The post How to Succeed at Fund Development for Non-Profits [PODCAST] appeared first on Sandler Training.

More Trending

What We’re Missing While Our Prospect is Talking

Sandler Training

Just as it doesn’t matter what we say, it matters what our prospect hears, how we listen to our prospect while determine whether we succeed in getting paid on the information we gather instead of going into knowing mode and presuming a sale when none may exist.

5 [Quick] Steps to the Best Elevator Pitch in Sales

Marc Wayshak


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The Gift of Desperation

Sandler Training

In the world of Sandler selling, “Pain” is a compelling emotional reason to do something different. The post The Gift of Desperation appeared first on Sandler Training. Blog Posts Professional Development professional development professional growth professional success

The Adapter’s Advantage Podcast: Episode 21 Featuring Harry Hoopis


Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success. In episode 21, Harry Hoopis , CEO of the Hoopis Performance Network and industry icon, shares insights on developing advisors, his formula for productivity and success, and the importance of listening.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Leveraging Video to Make the Sale

Sandler Training

Video conference calls are now an integral part of many sales processes. That’s one legacy of the pandemic era that seems likely to be with us for a while. With that shift in mind, here are five videoconferencing best practices we see market leaders using to move the sales cycle forward.

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Six Ways to Encourage Your Customer to Keep Talking

Sales Readiness Group

Early in the sales process, typically during discovery, it’s critical to learn as much about your customer’s issues, concerns, problems, and desires as possible. The better you understand your customer, the more effectively you’ll be able to position your solution as a way of addressing their needs.

Beating the ‘I have no budget’ objection: 8 sales experts share their best strategies


No salesperson should ever be afraid of objections. Savvy salespeople know that a large chunk of their prospects won’t ever become paid customers. That’s just the ‘biz. But by the time a prospect says “I have no budget,” top salespeople know what to do.

5 Sales Metrics Every Revenue Leader Should Track


In this article, we’ll be discussing the top 5 sales metrics areas that revenue leaders should be tracking for go-to-market success.

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

Weekly Roundup: Employee Appreciation Day, Remote Work Obstacles + More

The Center for Sales Strategy

- MOTIVATION -. Earn your leadership every day.". Michael Jordan. AROUND THE WEB -. > > 15 Excellent Ways to Celebrate Employee Appreciation Day (+ BONUS Remote-Friendly Ideas) – Bonusly. Employee Appreciation Day (March 5, 2021)—it's the best day of the year! ?? ?? ??.

Consider the Context Before Using a Technique from Training

Sandler Training

George Carlin did a bit once about words that included the phrase, “it’s the context that makes them good or bad.” The bit *hasn’t* aged well, but his words are prescient when it comes to techniques learned in training.

Comment on New Book She Sells – Grow the Number of Women in Sales and Sales Leadership by Barbara Weaver Smith

Women Sales Pros

Can’t wait to see this book, Lori! It promises to be a welcome guide for sales leaders who want to diversify their teams and a resource for women dealing with challenging sales cultures in their workplace. Congratulations

Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data


Todd Abbott is on a personal mission to significantly increase the dreaded 16 month tenure of CROs today. Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Sales Should Be the Content Generators for Sales Enablement


There’s a ton of confusion over who creates the content for enablement. It’s usually an awkward grey area, with sales, sales engineers, marketing, enablement, and ad-hoc SMEs building stuff on demand. But really, sales should be the generator for enablement content.

Learning the Lingo: What is 3D Rendering?

Atlatl Software

Learning the Lingo


Selling Energy to Multifamily Properties? Things You Should Know

Selling Energy

A casual observer would assume that “vendors” and “contractors” sell energy efficiency projects to multifamily building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the “selling.”

Reframe: Diversity is a Sales Responsibility

Sales Hacker

Bringing together sales leaders, coaches and reps to get into what’s missing in the actions GTM teams take to promote diversity and inclusion. The post Reframe: Diversity is a Sales Responsibility appeared first on Sales Hacker. Diversity and Inclusion Training & Events

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

How To Sell In The Digital Era

The Digital Sales Institute

How to sell in the digital era has become somewhat more complicated. So, salespeople and businesses need a different approach if they are to flourish in the new world or way of sales.

How to Ensure You're Selling For A Great Company

Force Management: The Seller's Command Center

I recently participated in a fireside chat for the MongoDB SKO with my great friends Cedric Pech, CRO at MongoDB and John McMahon, Board Member of MongoDB.

The Customer Centricity Framework for B2B Sales Leaders

Sales Hacker

Learn how to use digital channels to drive revenue growth. Get insights on what you need to make a successful digital strategy, how to deploy this strategy, and how to become digitally resilient. The post The Customer Centricity Framework for B2B Sales Leaders appeared first on Sales Hacker. Revenue Operations Training & Events

The 5 Stages of Developing and Launching a New Sales Strategy

There’s no doubt about it: as a new year dawns and the troubles of the past are put firmly behind us, building a strategy for the future feels incredibly exciting. In 2021, after a year that no one could have expected, everyone’s feeling it. Companies too.

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

How to Close Your First B2B Prospect Easily


Regardless of how awesome your product or service is, it can never sell itself. You need to develop a strong strategy that allows you to close B2B prospects in an effective way. In this article, we look at what it takes to master a sales process that will skyrocket your business to success.

How Imposter Syndrome Affects Women in Sales | Melissa Oakes - 1416

Sales Evangelist

Imposter syndrome is common among salespeople, and it chooses no gender. In this episode, however, let’s learn how imposter syndrome affects women in sales. Melissa Oakes truly believes that she changes people’s lives. Although many don’t share the same thought, being able to bring people back to a time in their lives where they were happiest is a huge accomplishment. In the Hair Club, her team gets to help people feel good about themselves every day.

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?? Advancing Analytics Maturity with Google Marketing Platform


In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform.