Wed.Nov 30, 2016

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CMO’s Guide to Earning Brand Preference with Great Content

SBI Growth

Today’s article is about earning brand preference by satisfying the information needs of your target customers and prospects. Marketing leaders make this a reality by planning and executing a content strategy. Recently we interviewed Steve Keifer, the Vice President of Marketing at.

Strategy 224
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What to Improve Your Sales Skills? Then Go Beyond Most Sales Training

Increase Sales

Most sales training and much of the sales coaching focuses on how to improve sales skills. To reach that next level of sales success may require going beyond current, almost cookie cutter, robotic sales training. If current approach to developing sales skills is still not securing the desired results, then maybe something is missing. What is missing is how to recognize and leverage the uniqueness of each salesperson.

Training 126
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So, You Want To Be A Manager? A Coaching Conversation

Keith Rosen

Ever been approached by someone looking but not ready for a promotion into management? Here’s a five step process on how to facilitate this conversation to ensure people distinguish fact from fiction and know exactly what they’re signing up for. Have you ever had one of your direct reports, often the ones that were closest to graduating college come to you and say, “Boss, I want a promotion.

Coaching 110
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Want Better Sales Coaching Results? Focus on 3 Sales Fundamentals

BrainShark

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The 5 Backstage Lessons I Learned in a Band that Will Make You A RockStar Speaker

Hyper-Connected Selling

A version of this article appeared on Orbit Media a while back. The truths in it are as relevant as ever and I wanted to share it. You can find the original here. Before my career took me to the stage as a professional speaker, I spent years behind a drumkit for a ska/funk band in Chicago. What started as a college band would be a big part of my life for almost a decade, and I’m still pulling ideas and concepts from the experience that I use to this day.

Travel 74

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Salesforce Hacks with a SalesLoft Sales Nerd {Video}

SalesLoft

It’s no secret that CRM technology is crucial to a modern sales organization’s process. Whether you’re talking about the role of a Sales Operations Leader, a Sales Director, or a Demand Generation manager, having a role devoted to managing data and process, with a few Salesforce hacks along the way, is a must. Even though a CRM like Salesforce is a data-hub for all modern sales organizations, it helps to have a few tricks up your sleeve to help your team fully and appropriately

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“Are You Happy With Your Current…….”

Partners in Excellence

Why do so many prospecting calls start with the questions, “Are you happy with…… ?” Substitute whatever solution category you sell. It could be any variety of sales and marketing automation tools, your banking relationships, your website, your janitorial services. My answer is always, “I’m ecstatic with it!” After all, if I wasn’t happy and it was something important to me, I’d be doing something about it.

Vendor 48
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The spark that will change your view on Sales and Marketing Alignment

Jeff Davis

One of the things that I've thought a lot about was when did I take a stand to say that " Sales and Marketing not only should work together better but they must for the survival of the business." After much thought, the catalyst event came to mind. This event was so pivotal for me because I not only experienced a change in myself but I witnessed a change in my colleagues as well.

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Don’t Confuse Leadership With Titles, Everyone Leads!

Partners in Excellence

Too often, we look at a person’s title, CEO, EVP, SVP, C-Level something or other, Vice President, Director, Manager; confusing the title with leadership. In the best of all worlds people in executive or managerial roles would be great leaders. In reality, that’s not always true, sometimes in my most pessimistic moments, rarely true. We tend to mix the concepts of “manager” and “leader,” where they represent distinctly different behaviors, attitudes, and comp

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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TSE 454: Sales From The Street: “Local Online Advertising Part 1”

Sales Evangelist

Today, you’re going to learn about using local advertising in your business to become successful. So I’m bringing in DJ Shri on the show who has been very successful in growing a phenomenal DJ company. He’s going to teach us how he was able to catapult his career locally into becoming so successful. Learn the […] The post TSE 454: Sales From The Street: “Local Online Advertising Part 1” appeared first on The Sales Evangelist.

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Deconstructing the “Configure Price Quote” Solution

Cincom Smart Selling

Selling successfully is more and more frequently a matter of handling complexity effectively. Complexity found in product design, the customer organization, pricing practices and regulatory requirements—regulations affecting technology, manufacturing processes, materials or the organizations themselves. Sales configurator software is designed to help address much of this complexity.

Margin 66
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6 Keys to Closing the Sale with a Great Call-to-Action

Julie Hanson

Not every pitch or presentation ends in a signed contract. However you must ask for some next step, otherwise you have just invested a lot of time and energy delivering an informative talk. With so many deals ending in “ no decision” today, you can’t afford to waffle when it comes to this critical step in moving your sale forward! Unfortunately, many salespeople leave money on the table by delivering a vague call-to-action, or too often, no next steps at all.

Closing 59