Fri.Jan 22, 2021

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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . 1: Able to adapt. . Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Yes. But don’t think that things are going to suddenly get back to “normal.

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Question: Why Aren’t You Asking More Questions?

Mr. Inside Sales

We all know the importance of asking questions of our prospects and clients, yet how many do you ask? How many does your sales teams ask? If you’re like most sales reps, then you’re probably doing a lot more talking (read pitching) than you are listening. And that’s because you’re not asking enough questions. Remember: Whenever your mouth is open, your ears are closed.

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A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than a

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Rethinking Your Personal Habits

Engage Selling

I’ve been talking a lot about the importance of having the right mindset for uncertain times. And for sellers and leaders alike, I regularly remind you why you must adapt, how you work, and how you connect with customers to … Read More » The post Rethinking Your Personal Habits first appeared on The Sales Leader.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point

Sandler Training

Remember the childhood game of whispering a phrase to someone and asking them to pass it on? By the time it reached the fourth or fifth person, the meaning of the original phrase was lost! Then, it amused us; in customer care, it can be costly. The post Listening Well: The Key To Providing A Premier Customer Experience At Every Touch Point appeared first on Sandler Training.

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More Trending

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Weekly Roundup: How To Get Your Employees Performing Better, Sales Opportunities + More

The Center for Sales Strategy

- MOTIVATION -. "What you do has far greater impact than what you say.". -Stephen Covey. - AROUND THE WEB -. > How To Get Your Employees Engaged, Motivated, and Performing Better – Growth Institute. When your team is full of engaged and performing employees, everything just works. The job gets a little more fun. Your meetings become more healthy and productive.

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How to Run Sales Trainings Your Reps Will Actually Enjoy

Sales Hacker

Have you ever presented something to help level up your team and just saw blank stares looking back? Or saw nothing but people looking down at their phones? How about when you ask…” are there any questions? ” and all you hear is crickets? In-person training is hard enough, but now that we’re doing everything virtually, we have to deal with team members working on their second screen or giggling while messaging their team members through slack.

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How to Succeed at Being Part of a Community [PODCAST]

Sandler Training

Mike Montague interviews Randy Seidl on How to Succeed at Being Part of a Sales Community. The post How to Succeed at Being Part of a Community [PODCAST] appeared first on Sandler Training.

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The Power of Communities in Sales Development

Tenbound

The way people buy B2B software has changed. The B2B sales process has morphed with B2C. We’re spending more time online before making a purchase, with research from Gartner showing that buyers now only spend 17% of their time meeting with potential suppliers. At the same time, we’re more skeptical than ever of Google results and five-star reviews.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Prospecting: What’s the Best Sales for Sales Strategy for Engaging Unresponsive Prospects? | Fred Freundlich - 1398

Sales Evangelist

It’s not uncommon to have unresponsive prospects. In situations such as that, what are the best sales strategy for engaging unresponsive prospects? Engaging unresponsive prospects Fred is a one-call closer and while he could write a book on different strategies, he thinks that unconventional closing is not for him. Fred suggests for salespeople to relax and stop stressing themselves out looking for the right strategy and method.

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Don’t Forget Your Accomplishments!

Engage Selling

While striving for success, it’s important that you don’t forget about your accomplishments! It’s common, as we all work toward new heights and achievements to focus almost entirely on how far we have to go rather than how far we’ve … Read More » The post Don’t Forget Your Accomplishments! first appeared on The Sales Leader.

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Optimizing The Sales Process (video)

Pipeliner

Does your company have a sales process in place? In this Expert Insight Interview, Doug Brown discusses the optimization of a sales process. Doug Brown is a sales revenue growth expert, business consultant, author, and speaker. The interview discusses: How to evaluate your sales process. Using the sales process to gain insights. Key benefits of a sales process.

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Leading from the Front in the COVID-19 Era: The Sales Leaders Speak

Sandler Training

What are the most pressing challenges facing sales leaders in the wake of the global pandemic? What changes are people making in response to those challenges? We wanted to find out. The post Leading from the Front in the COVID-19 Era: The Sales Leaders Speak appeared first on Sandler Training.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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WEBINAR: John Barrows hosts “The World Is Flat: Selling Globally” [Coming Soon!]

John Barrows

The post WEBINAR: John Barrows hosts “The World Is Flat: Selling Globally” [Coming Soon!] appeared first on JB Sales.

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Do You Work for Passion or Money?

Keith Rosen

If money was the source of happiness and fulfillment, then why do those who live below the poverty line are often happier than those making lots of money, and amassing more material possessions? Here’s my story. 34 years ago, I sold a highly successful business to pursue my passion for helping people create the success and the life they’ve been struggling to create.

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WEBINAR: Morgan Ingram hosts “Cold Video Reviews” [Coming Soon!]

John Barrows

The post WEBINAR: Morgan Ingram hosts “Cold Video Reviews” [Coming Soon!] appeared first on JB Sales.

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Fix the 3 Most Common Revenue Killing Excuses

Braveheart Sales

The title says it all. Here are 3 common revenue-killing excuses, what makes them detrimental, and how to fix each one. Excuse #1: “ I’m too busy taking care of customers. I am going to skip some of my daily prospecting activities and catch up on them tomorrow (or next week, or next month).”. Common variation: “It’s after 5 pm (in some time zone), so I may as well wrap up this calling for today.”.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Inspirational Quote by Martin Luther King Jr.

criteria for success

Happy Friday, Let's Talk Sales listeners! Monday was Martin Luther King Jr. day. In honor of the great civil rights leader, activist, and minister, today's episode features a quote from Dr. King as part of our “Inspirations” series. For more sales inspiration and motivation, head to our website and check out our Let's Talk Sales library.

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?? Importance & Benefits of Soft Leadership

Pipeliner

Contrary to the traditional leadership style, the soft leadership style emphasizes soft skills in leading. Thus, today’s topic in the Expert Insight Interview is the significance of soft leadership, and we discuss it with Professor M.S. Rao. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 Importance & Benefits of Soft Leadership appeared first on SalesPOP!

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Coaches VS. Champions: Know the Difference

Force Management: The Seller's Command Center

Champions can be a critical component to closing complex details. Identifying a Champion in your deal is a key step, but one where salespeople can struggle. Champions can easily be confused with Coaches. Make sure you know how to identify a Champion.

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How to Present a Winning One-Page Proposal

Selling Energy

Concise communication is a key ingredient in any winning sales process. For this reason, you need to make a thoughtfully drafted one-page proposal a no-exceptions best practice. That one-pager needs to focus on the “why” more than the “what,” “how,” “how much,” or “when.” It’s the document that gets your prospect motivated to move forward.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Celebration Management Software With Zapier Features

Selling Fearlessly

Event software refers to many different products used in the supervision of various professional and company conferences, trade shows, conventions and other smaller sized occasions just like continuing specialist development conventions. For the individuals who how to start what celebration management software really is, it is an organizer’s toolbox of features made to simplify the […].

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Learning the Lingo: Social Commerce

Atlatl Software

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How to Close More Deals This Year: 5 Must-Have Tools

SugarCRM

If you work in a dynamic environment such as sales, you surely know that salespeople are not glued to their desks all day. They meet a lot of people, make a whole lot more calls, travel to attend meetings often, and at the same time, manage tasks and objectives. Planning is key to success and if you’re thinking that creating such a work routine is too good to be true, read on.

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The Closer | Work harder at charters

Groove.co

Subscribe. INDUSTRY NEWS Work harder at charters “Charters.” Ah yes, the air travel method of choice for Kardashians, Fortune 100 executives, and other well-healed individuals. While renting a luxury jet might be out of your reach, you are most certainly in a good position to embrace a charter for your sales enablement strategy. According to Gartner sales enablement analyst Jennifer Bullock, sales enablement initiatives are failing to take off or gain altitude because their pre-flight checklist

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Adapter’s Advantage Podcast: Episode 18 Featuring Elyse Archer

Allego

Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success. In episode 18, international sales mentor, speaker, and trainer Elyse Archer shares how she helps her clients believe in themselves, learn to sell in a way that feels authentic, avoid burnout, and find purpose. Elyse is the founder of She Sells , a coaching program and community for women in sales who are reaching new goals and revolutionizing the way sales is done.

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3 Ways to Update your Sales Training Program for a Virtual Selling Climate

Lessonly

It’s a New Year, but most organizations are still looking at the same view—a computer screen filled with the faces of teammates, customers and prospects. And while there’s just no denying that the pandemic accelerated an already-in-motion shift to remote work, it’s becoming more and more important for organizations to be able to train and coach their sellers to succeed in a more long-term virtual environment. .

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How to use branding in your email marketing strategy

Nutshell

No matter the size of your business, or the industry it falls within, creating brand awareness can be tricky. One way to establish strong brand awareness with your customers is by incorporating your brand into your email marketing campaigns. Not only will this help your emails stand out in a perpetually crowded inbox, but they’ll also ensure your customers get to know your organization, your brand, and your products.