Tue.Jul 01, 2025

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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

Understanding the Sales Force

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?” I think it’s one of my best rants ever.

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Do Research Before Renewing Contracts to Protect the Bottom Line

Smooth Sale

Photo by Geralt, Pixabay Attract the Right Job or Clientele: Do Research Before Renewing Contracts to Protect the Bottom Line Most people are on a tighter budget, prompting more business questions than ever, and making it critical to double-check finances and expenditures on every level. Before renewing a long-held contract, it is wise to review the specifics and compare it to competitive suppliers, as social change, governance, and costs continue to evolve.

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Selling Isn’t Easy, So Why Do We Keep Hitting The Easy Button?

Partners in Excellence

We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the unpredictability we and our customers face. Just doing it right takes effort. Focus, discipline, mastery, relentless execution. Knowing this, why do we keep looking for the shortcuts? Why do we look for the hacks, so we don’t have to put in the effort?

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How to Stay Emotionally Consistent in Sales—Even on Your Worst Days (Ask Jeb)

Sales Gravy

Here's a question that'll keep you up at night: What do you do when your emotions are sabotaging your sales performance? That's the exact challenge posed by Kurt O'Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They're crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.

How To 64
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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5 Best Sales Playbook Examples to Drive Revenue & Succeed

RingDNA

There has never been more pressure on revenue teams than right now in this economic downturn. To succeed, revenue teams need to know what works and then scale those best practices across the organization. In order to make success repeatable, teams need to incorporate the best sales playbook examples into their playbook. Just like no football team is going to win the Super Bowl without a book of winning plays, no sales team should try to beat the competition without a playbook.

More Trending

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach.

Scale 80
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What Does Commercial Excellence Mean for CPG – and How Can You Achieve it?

Mindtickle

In the consumer packaged goods (CPG) industry, offering great products has always been important. That hasn’t changed, and it never will. But in today’s highly competitive marketplace, product innovation alone is no longer enough to guarantee success. To stay ahead, CPG brands must also focus on achieving commercial excellence. Commercial excellence is all about optimizing the way your business sells to maximize impact.

Scale 52
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Psychometric Assessments for Recruitment: A Complete Guide

SalesFuel

Psychometric tests are standardized tools used during the recruitment process to evaluate a candidate's mental capabilities and behavioral style. Unlike interviews or resume screenings, which can be subjective, psychometric assessments provide objective, quantifiable data about a candidate's potential for success in a role. These tests aim to assess the compatibility between a candidate and the job requirements.

Hiring 59
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The Real Cost of Poor Retail Execution (And What to Do About It)

Repsly

Retail execution—the way products are placed, presented, and promoted in-store—can make or break a CPG brand’s success. When done effectively it can help drive sales, enhance your brand’s image, and increase operational efficiency. Done poorly, it can cost you—in dollars, hours, relationships, and brand loyalty. Fortunately, there are proven ways to optimize your retail execution, and turn it into a competitive advantage.

Retail 62
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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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How to Get More Clients: Attorney Marketing Strategies (video)

Pipeliner

In today’s digital-first world, growing a legal practice online is both an opportunity and a challenge. The legal sector faces fierce competition, rapidly evolving consumer expectations, and the rise of AI-generated content. In a recent episode host John Golden sat down with Jonathan Rosenfeld , owner and managing attorney at Rosenfeld Injury Lawyers , to discuss actionable strategies for expanding a legal business online.

Video 90
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Maximizing the Success of Your Software Implementation

Canidium

Legacy software systems are costly. In fact, the bulk of your IT resources are likely consumed by simply maintaining outdated infrastructure. More than three-quarters of IT decision-makers said their teams spend 5 to 25 hours a week updating and patching legacy systems.

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🎧 Grow Your Legal Practice Online

Pipeliner

Learn how to expand your legal practice online with expert strategies from Jonathan Rosenfeld , owner of Rosenfeld Injury Lawyers, as featured on the Sales Pop Online Sales Magazine podcast. This episode offers actionable tips for attorneys , covering high-quality educational content , adapting to evolving client behavior , and leveraging video marketing.

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Social Media Management Pricing Demystified: From DIY to VIP

SocialSellinator

Discover the real social media management price for 2024. Compare DIY, agency, and freelancer costs to choose the best fit for your brand.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Ranking the Rankings: Colorado's Premier SEO Companies

SocialSellinator

Discover the best search engine optimization company colorado for 2025. Compare leaders, services, and ROI for your business growth.

Company 52