The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
Understanding the Sales Force
JULY 1, 2025
If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?” I think it’s one of my best rants ever.
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