March, 2022

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5 Critical Sales Competencies: The Will to Sell Factors

Anthony Cole Training

There are 21 critical sales competencies that salespeople must have in order to achieve great sales success. But there are 5 Will to Sell factors that make up the foundation of that success.

Up-Sell 259
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Neuroscience-Proven Steps for Persuasive Virtual Sales Presentations

Sales and Marketing Management

Neuroscience has revealed some important elements of virtual sales presentations that should become a staple of your teams' playbook. The post Neuroscience-Proven Steps for Persuasive Virtual Sales Presentations appeared first on Sales & Marketing Management.

Sales 358
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New Sales Leader? Avoid these 3 Common Mistakes

SBI Growth

If you are a transitioning sales leader, welcome, the clock is ticking… Faced with rigorous pressure to emerge victorious coming out of the gate, the average tenure for a Chief Revenue Officer is a mere 19 months. Your success will be measured by how well you define and execute the revenue growth for your company. You need to develop a strategy with a clear execution plan that will be ready for the first major organizational interaction, whether it be a board meeting or QBR.

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Great Sales Managers are Like Great Baseball Coaches Without the Screaming

Understanding the Sales Force

So there will be Major League Baseball in 2022. Suddenly the b g and moaning about the owners has stopped and everyone is just happy that baseball is back. Speaking of baseball and bringing sales into the discussion, let's talk about coaching. First the baseball. When my son was home for winter break, I asked him to rank all of his baseball coaches, an exercise that he found quite interesting.

Coaching 308
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Sales Manager Coaching Blunders Revisited

Steven Rosen

Sales coaching is the No. 1 management activity that drives sales performance. The only problem is that managers have not been taught how to coach effectively. Coaching is a skill that takes time to perfect, and unless expertly coached or trained, managers can make all types of blunders. Do You Want To Increase Sales Performance? Transforming your managers from good to great coaches can dramatically impact sales.

Coaching 292

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The Four Cs of Great Salespeople: Part 4

Anthony Cole Training

We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are focusing on the critical trait of Charisma and how being able to attract, charm, and influence those you engage with will help you be more successful.

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How To Stand Out From Your Competitors at Your Next Trade Show

Sales and Marketing Management

Return on trade show marketing investments are highest when your company stands out from competitors. Here are some ways to achieve that. The post How To Stand Out From Your Competitors at Your Next Trade Show appeared first on Sales & Marketing Management.

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2022 State of SalesTech: Driving Adoption of Critical Operational Tools

SBI Growth

A few weeks ago, SBI Research shared a chart highlighting the reasons why top-performing SalesTech is falling short of desired outcomes after the investment. This has been a significant pain point facing revenue growth leaders and is magnified by the lack of adoption of critical tools. Based on a survey of nearly 100 B2B companies, this week’s chart displays a detailed view of what the typical SalesTech stack looks like and how companies perceive the tools in which they’ve invested.

Tools 347
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The Top 10% of All Salespeople are 4,000% Better at this than the Bottom 10%

Understanding the Sales Force

This weekend, a deer ran across the highway and hit our car. The deer was injured but she did manage to run away so we were relieved that she wasn't killed. After we returned home, I couldn't find our dog, Dinger. Regular readers may remember Dinger from these posts: My Dog Has Better Listening Skills Than Most Salespeople. Top Salespeople are 631% More Effective at This Than Weak Salespeopl e.

Exact 305
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Triad Tempo: Creating Quality Engagement

Engage Selling

The Triad Tempo is a strategy that yields impressive results for your team and business. What is it exactly? One of the most important shifts in today’s sell-to marketplace is … Read More. The post Triad Tempo: Creating Quality Engagement first appeared on Colleen Francis - The Sales Leader.

Exact 151
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10 steps to crushing your sales forecasts

Membrain

One hundred years ago, most men and women wore hats and dressed up to go everywhere. Sixty years later, Dress for Success was founded and at the same time became somewhat of a thing where if you wanted to be successful, you needed to dress like you were successful.

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Value-Based Selling in Challenging Markets

Anthony Cole Training

Do your lenders provide your prospects and clients with the consultative financial and business advice that establishes value and makes you rate-resistant? One of the areas where we are spending a significant amount of training time in 2022 is on sales negotiation strategies, value-based selling, as well as sales negotiation techniques.

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Why Competitive Intelligence Is More Important Than Ever

Sales and Marketing Management

Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success. The post Why Competitive Intelligence Is More Important Than Ever appeared first on Sales & Marketing Management.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Why Your SalesTech Isn’t Delivering, Part 1

SBI Growth

As commercial leaders are being pushed to grow at unprecedented rates, recent SBI research suggests that 57% of their highest-performing sellers are pursuing other opportunities. While neither sales processes nor SalesTech impacted sellers’ intent-to-stay in this same study, the tools a team uses can have a direct impact on a seller's pipeline volume, their sense of territory fairness, and their satisfaction with professional development — the three areas with the greatest impact on seller reten

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Top 10 Sales Videos and Rants From Dave Kurlan

Understanding the Sales Force

From time to time I record impromptu unscripted rants as well as some that are more well thought-out videos. From among the collection of ten presented below, seven are rants so the rants are much more popular. The ten most-watched videos are shown below in order of popularity and while I like all of them, I indicated my personal favorites with an asterisk.

Video 296
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How Great CEOs Lead Sales

Alice Heiman

It’s more important now than ever that CEOs lead sales. Yes, you heard me correctly, and I hear you saying, “Whaaat? Are you kidding me? I’m the CEO. I have to be strategic and run the entire company. I have a sales leader in place to lead sales.” If you are of the mindset that sales is about sellers , your sales leaders should be leading that effort, but even then, you have a role to play in sales.

Lead Rank 150
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How to increase the rate of flow in your sales system

Membrain

If you visualize your sales as a pipeline, with leads going in one end and revenue coming out the other, it’s easy to see that the rate of flow through that pipeline matters.

System 147
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Get Your Sales Action Plan in Action!

Anthony Cole Training

There are three core sales competencies indicative of a salesperson who will set stretch goals and create an action to reach those goals. However, identifying and establishing personal goals, as well as following an 8 step process, is critical to creating an effective sales action plan.

Sales 222
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5 Digital Skills to Blow Past Sales Targets

Sales and Marketing Management

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

Channels 374
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Are You a Lazy Follow Upper?

Go for No!

The last piece in the sales and goal achievement puzzle. The one everyone hates. The dreaded two words. Follow. Up. I don’t think the issue here is laziness. So, why does everyone detest it? What’s the real reason? Here are the BIG TWO reasons I’ve seen over the last two decades: You don’t know how to do it well (smoothly, not awkwardly).

Follow-up 142
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Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies

Engage Selling

Using technology will make you a more effective and efficient seller in today’s marketplace. In fact, it can make your entire organization more profitable. And there are three main reasons for this. 3 Reasons Technology Will Help You Become a … Read More » The post Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies first appeared on The Sales Leader.

Strategy 138
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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14 of Our Favorite Women-Run Blogs/Podcasts

Nimble - Sales

March is Women’s History Month and we are excited to celebrate by bringing our Nimble community a list of our favorite business podcasts and blogs hosted by women! They’ve demonstrated impressive expertise in the industry and are an inspiration to business professionals everywhere. We’ve included 14 women on this list, all of which either host […].

Industry 141
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How companies set up their managers to fail at coaching

Membrain

I was talking with a worldwide head of sales and their sales enablement team. They said they want their managers to start proactively coaching effectively and consistently. Throughout the conversation, everyone kept making a similar comment. “WE WANT ALL MANAGERS TO COACH 70% OF THE TIME.”.

Coaching 140
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3 Big Sales Challenges

Anthony Cole Training

Top producers have mastered many skills. However, we know that all salespeople, including top salespeople, still struggle with 3 primary sales challenges.

Sales 237
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With Creative Commons, Marketers Can Share Good Ideas with the World

Sales and Marketing Management

Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change. The post With Creative Commons, Marketers Can Share Good Ideas with the World appeared first on Sales & Marketing Management.

Marketing 348
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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What Is Digital Marketing?

SocialSellinator

In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it does not give you sufficient information to determine how digital marketing affects all industries and how consumers make purchasing decisions for products and services

Marketing 140
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Why Transparency Sells Better Than Perfection

Predictable Revenue

Todd Caponi joins the Predictable Revenue podcast to discuss how being more transparent with buyers can increase revenue and shorten your outbound sales cycle. The post Why Transparency Sells Better Than Perfection appeared first on Predictable Revenue.

Outbound 133
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5 Ways Top Sales Organizations Increase Revenue

Force Management

Creating true change within your sales team, and the revenue results that follow, takes more than a set of spreadsheets and a simple day of training. If you implement a hasty training session, you’ll short-change yourself and your salespeople. Creating organizational change requires time, commitment and a plan for reinforcement that drives lasting results.

Revenue 125