November, 2009

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Heavy Hitter Sales Blog: Selling the C-Suite Using Sales Linguistics

HeavyHitter Sales

Heavy Hitter Sales Blog. Recent Posts. A Salespersons Most Important Competitive Weapon. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. Why Year End Deals Dont Close: THE CESSPOOL! IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Are Top Salespeople Born or Made?

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Tips and Tricks: Add your voice^* because a picture doesnt always tell a thousand words.

BrainShark

I'm seeing a fair amount of presentations on myBrainshark without any voiceover. While many of them have some excellent graphics and good points to make, there's no getting around the fact that they would be more engaging and memorable if they had a good voiceover with them.

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VIDEO: If Time Is Money, Then Your Routine Is Priceless. Are You Treating Them The Same?

Keith Rosen

Do you manage your time as diligently as you manage your money? Do you have a consistent, weekly routine that you follow from the time you wake up in the morning up until the time you end your day, [whether that’s when you end your work day or go to sleep] that contains the specific, measurable activities and tasks you engage in that move you closer to your goals, while keeping your life in a happy balance?

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B-to-B Marketing in a Buyer-Driven World

The ROI Guy

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. The webinar introduces new and important research on buying cycles and how changing requirements require new marketing models and tools to effectively reach frugal and empowered buyers. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Refresh Your Pitch and Close More Sales

Sales Gravy

It's easy to let your sales pitch get tired. To sell today, you need to perform at your peak. It's time to ditch that worn out opening; get rid of that boring laundry list of features and benefits; and punch up that same old close.

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Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Green Lead's B2B

How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business

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Maintain Control of Your Content

BrainShark

It's a pretty typical use case. You have a piece of content that you want others in your organization to use. Perhaps you want to allow them to make it their own, by adding a welcome slide or by closing the presentation with their contact information.

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The Experience of Gratitude and The Richest Person In The World – A Zen Parable of The Magnificent Strawberry

Keith Rosen

D.T. Suzuki (Daisetsu Teitaro Suzuki, October 18, 1870 – July 12, 1966) was a Japanese author of books and essays on Buddhism, Zen and Shin that were instrumental in spreading interest in both Zen and Shin (and Far Eastern philosophy in general) to the West. There is a Zen story he tells that captures the attitude of mindfulness with respect to living in the present and living in a state of gratitude.

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Nearly 40% of Marketers Plan on Budget Increase in 2010

The ROI Guy

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009. Of most importance ito marketers is generating revenue, and participants see lead capture as thier number one initiative according to the survey, particularly increases in on-line spending.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Stop Hiding from Your Buyers

Sales Gravy

Millions are spent on advertising and marketing yet some companies don't realize that most sales transactions of any size result from human contact. While the first company avoided the cost of answering their phones, the second got my business.

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Managing Sales for Construction Projects

The Ultimate Sales Executive Resource

Over at construction management degrees Elizabeth Johnson has published a list of the Top 100 Blogs to Boost your Sales Skills. As this blog is included in this list (No. 60), I have invited her to write a guest article to give us some insights on what it takes to be successful as a Sales Managers for construction projects. A sales manager has various responsibilities, not the least of which involves being responsible for managing an entire team of sales representatives and others.

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Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Green Lead's B2B

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even

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A little of this^* a little of that.

BrainShark

We're geared up to deliver a great product release on Saturday November 21. With new features making it easy to personalize content and manage communication preferences, we're certain you'll find something you need!

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What Did You Learn Today? To Accelerate Growth, Embrace Learning as a Lifestyle

Keith Rosen

Many of us consider learning the act of acquiring new information. The fact is, learning happens every moment of our lives. It isn’t just about assimilating knowledge but recognizing the lesson in every experience, even the value in every message that each person shares with us, growing from it and moving onto a more productive path. While we draw into our life that which we need to learn, we often resist the lessons in front of us, since we may associate “learning the lesson”

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Making it rain with Cloud Computing from Microsoft

The ROI Guy

To coincide with the launch of Windows Azure Platform at Microsoft's PDC conference in Los Angeles, Alinean has been researching weather this new Cloud Computing platform from Microsoft can deliver tangible benefits and a solid return on investment (ROI). Interviewing several early adoptors of Windows Azure worldwide revealed not surprisingly that the Windows Azure Platform can help organizations reduce capital investment requirements, and drive operational cost savings in managing and supportin

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Close Too Quick and You Lose Profit

Sales Gravy

Whether in a face-to-face meeting or over the phone, the salesperson must take the time to engage the customer early on. The key with the early questions is to not blatantly ask, “What other products or services would you be interested in?

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The Right Book at the Right Time

The Ultimate Sales Executive Resource

So many people start a business, buy a franchise or an existing business with no previous sales experience. Add to that the fact that they don’t realize they’ll have to sell and you have a situation where they struggle to succeed. Lemonade Stand Simple, Accelerate Your Business Growth by business development coach Diane Helbig is a straightforward, common sense guide through the sales process.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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B2B University: Top 15 Tweets

Green Lead's B2B

Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Great networking and information sharing. Glad to have met everyone I met. If we didn't meet but you wanted to.shoot me a message. During the session (despite the wireless being up and down all afternoon) I collected what I thought were the top 20 tweets from the crowd: Chris_Snell : Rnd.2 Mike @damphoux (sorry!

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Tips & Tricks: To get viewed^* you gotta get found!

BrainShark

By now we've all heard the adage that "Content is King", but at Brainshark we know that engaging, impactful DELIVERY of content is the true power behind the throne.

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Landslide Video: Respect Sales! A Day On The Links With a Prospect

Keith Rosen

Landslide.com recently recorded a video for a series with the theme: “Respect sales.” The idea is to show how sometimes people think salespeople have it easy – they get to travel, play golf, go on dinner outings etc. but the reality is far different. So, what actually happens when a salesperson takes a prospect out on the golf course?

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IT Services require ROI Justification More Than Ever

The ROI Guy

According to the latest Enterprise IT Services Survey by Forrester Research, buyers of IT services are taking a variety of measures to get more value for the money spent on IT services. The survey of more than 900 IT executives and technology decision makers in North America and Europe reveals that unlike the last recession where most IT services irms experienced growth, most respondents indicated that they will be spending less with consultants and managed service providers, and that pressure t

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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7 Quick Read Tips for More Sales

Sales Gravy

Mister Rapid Fire never heard of the 80-20 rule where the prospect does 80 percent of the talking and the salesperson 20 percent. Frankly, I think the rule, while a good guideline, is a bit difficult to observe especially on a first call.

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Sales Presentation Skills – Don’t Handicap Your Audience

SalesGrail

Sales presentation skills are often confused with polished sales techniques that highlight the features and benefits of a product. While a polished approach is nice, a simple approach is better. No matter how many features, benefits, statistics, and numbers you present to a client, few will actually stick. There’s an easier way. Recently I was [.].

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B2B Marketing Predictions for 2010 - Reflections

Green Lead's B2B

I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write.

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Featured Content: Prevent the H1N1 Swine Flu-Protect Yourself and Your Family

BrainShark

United Heathcare has authored a comprehensive overview for the general public on the H1N1 Flu, a.k.a.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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To Tweet or Not To Tweet? If That’s The Question, The Answer is – Know Your Objectives

Keith Rosen

Follow me on Twitter here. “Should I be tweeting, Keith?” This question comes up more and more when speaking with clients. Since there are several factors to consider when answering this, my response to this question are additional exploratory questions that guide a conversation to help individuals and companies determine whether it makes sense for them to become part of the Twitter universe or, twitterverse, which according to the urban dictionary is defined as, “The cyberspac

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A Strategic Guide Through the Perfect Storm for Sales Management

The Ultimate Sales Executive Resource

Changed customer behavior and increased negotiation power of the customer induced by technology together with the tough economic conditions create the conditions for a perfect storm that hardly can be weathered by sales management with tried and trusted old tactics. The book “Rethinking Sales Management” by Beth Rogers is,as the subtitle suggests, “a practical guide for practitioners” how to become more strategic to cope with the challenges of these new normal times.

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How To Leverage LinkedIn to Find "Hidden" Contacts

Sales Gravy

Many people use LinkedIn as a way to get introduced to others through their network. There is another way to use LinkedIn. And that's to use it as a "people finder" It's just another way to leverage this powerful tool.