Sales and Marketing Management
FEBRUARY 7, 2023
Highlights from research that analyzed 100 skills and behaviors across 13 different categories to find the attributes shared by top sales performers. The post 5 Capabilities Sellers Must Have to Be Top Performers appeared first on Sales & Marketing Management.
Understanding the Sales Force
FEBRUARY 22, 2023
I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. "Inbound is King," they said. Later, articles predicting the end of selling became both more prolific and more specific including the certain death of: Solution Selling Cold Calling Consultative Selling Sales Process SPIN Selling and more.
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Mr. Inside Sales
FEBRUARY 3, 2023
Want some quick (and easy!) tips that will make you better Right Away? You’ll find them below, and I guarantee that if you use them, you’ll not only identify buyers faster, but you’ll feel more confident, you’ll close more sales, and your income will grow— starting today. Here are quick/easy things you can say to make yourself—or your sales team—better: Instead of saying, “I don’t know if you have any budget for this…” Say: “And what type of budget do you have set aside for this?
Score More Sales
FEBRUARY 13, 2023
The worst thing one can do in business is take anything for granted and get too comfortable. At the same time, I must admit that I was one of those caught a bit off-guard hearing about new AI tools, use cases, and potential within the future of work, and in our case, revenue generation.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
The Sales Readiness Blog
FEBRUARY 27, 2023
In just a matter of a few months, ChatGPT has created a global frenzy. Ask it a question, and ChatGPT answers mimicking human conversation. Its capabilities are amazing and show how Artificial Intelligence (AI) has evolved from a futuristic concept into real-world applications that are changing how we live and work today.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
FEBRUARY 14, 2023
If you watched Super Bowl 57, you observed two teams that simply refused to give up or give in. Sometimes, that's the feeling I get when I'm writing articles and I have solid data on my side, while dozens of competing authors just won't stop their constant borage of articles using junk science, anecdotal evidence, and alternate facts.
Alice Heiman
FEBRUARY 14, 2023
Sean Doyle applies behavioral science to marketing and the sales funnel. His model is called Centricity and he shares important lessons about alignment between sales, marketing and customer success to move deals through the funnel. Sean says, “Deals stall in the middle of the funnel because we aren’t giving the buyer what they need to make a decision.If you are still feeding them information about your product features and benefits, they are 80% likely to decide to stick with the old, lower risk
Sales and Marketing Management
FEBRUARY 2, 2023
The tech stack tools that helping power sales enablement efforts are only part of the solution. A thorough understanding of what sales enablement is and how to assess it in your company is vital. The post Why Sales Enablement Matters More Than Ever appeared first on Sales & Marketing Management.
Mr. Inside Sales
FEBRUARY 19, 2023
It took me years to believe this. At first, it seemed almost rude to utter it… But let me ask you: out of ten prospects you pitch to, how many end up actually buying? My guess? Two. Yep, two out of ten prospects you speak with turn into buyers. And this means that you spend hours each day pitching to people who are never going to buy! That’s why most people get burned out in sales.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Anthony Cole Training
FEBRUARY 3, 2023
Last week, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Starting with #5: Focus on the Best Version of Yourself.
Bernadette McClelland
FEBRUARY 20, 2023
Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. It’s easier! On moving to the USA from Australia, I knew there would be a huge component of personal and professional growth. It would mean I’d shift the way I went to market as well as iterate my message.
Understanding the Sales Force
FEBRUARY 28, 2023
Today's article is different from most of my other articles because there is no opening analogy, very little data, and a complete lack of humor. It's such a serious article I was ready to delete it before I clicked the publish button. If you don't like the subject, the content or the writing, it's OK. This needed to be written.
SBI Growth
FEBRUARY 22, 2023
Two weeks ago, SBI hosted our quarterly CEO growth forum. While the firm has hosted this peer connection program for over six years, this meeting was my first time hosting as the CEO of SBI. I felt humbled to be in the company of these go-to-market leaders. This invitation-only group comprises CEOs of varying industries, and I witnessed an assuring juxtaposition.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Sales and Marketing Management
FEBRUARY 22, 2023
Women have the traits that excellent salespeople possess. Innovative sales organizations of the future would do well to diversify their salesforce, their executive leadership team, and to work to rectify gender inequality in the workplace. The post Why Women Excel in Sales appeared first on Sales & Marketing Management.
Zoominfo
FEBRUARY 24, 2023
Whether by personal choice or managerial mandate, much of corporate America is returning to the office after more than two years of uncertainty and remote work. While the pandemic accelerated many trends that were already becoming mainstream, including remote work and virtual collaboration, recent data suggests that many companies are keen to see a return to in-office, on-premises work.
Force Management
FEBRUARY 9, 2023
I have been very fortunate to be a part of some great teams in my life. My freshman year in college I played football for the Defending National Champions of I-AA (now D-I), Boise State University. I transferred my sophomore year to Bowling Green State University in Ohio and played for one of the greatest teams in BGSU history. During the 1985 season we were ranked 20th in the nation ahead of some of the powerhouse schools like Texas and Georgia!
Nimble - Sales
FEBRUARY 28, 2023
Last month, our Nimble CEO Jon Ferrara, hosted a webinar with DLA Ignite founder Tim Hughes. Tim is recognized as a leading pioneer and innovator of Social Selling, and Jon is a SaaS entrepreneur and a CRM pioneer. When two recognized industry leaders and experts come together to share their knowledge and information, it’s something […] The post Nimble Webinar: 3 Things You Need For Digital Sales Success in 2023 appeared first on Nimble Blog.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Understanding the Sales Force
FEBRUARY 2, 2023
A sales consultant who knows that I geek out on sales data read that 84% of salespeople suck because they don't enjoy what they do. A huge percentage of salespeople do actually suck but the actual number is closer to 75%. Is it really because they don't enjoy selling? Most of the data I write about comes from Objective Management Group which has assessed more than 2.3 million salespeople.
Alice Heiman
FEBRUARY 7, 2023
Almost every company I know is struggling to bring new business in at the pace required. Why? Well, that is an interesting question but I think by now most of us know that our methods are outdated and simply don’t work. The better questions are how do we keep new business flowing in? What should be done instead of what we continue to do that doesn’t work?
Sales and Marketing Management
FEBRUARY 9, 2023
Five steps that give you a consistent and scientific method to assess sales candidates and hire applicants who have crucial work-related qualities like your company’s superstar sales reps. The post A Scientific 5-Step Method to Hire Superstar Sales Reps appeared first on Sales & Marketing Management.
Zoominfo
FEBRUARY 22, 2023
Consumer data has become one of the most valuable currencies in the world. As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. For reference, the Information Commissioner’s Office (ICO) alone has taken enforcement action against over 100 businesses for violating data protection regulations.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
SalesProInsider
FEBRUARY 8, 2023
What’s your mindset around follow-up efforts for reconnecting with prospects who have stopped responding? What about those who haven’t followed through on the actions that they said they would? Do you get into a mindset of negativity? Do you feel frustrated that you must keep chasing them? Annoyed that you’re the one who’s constantly following up and checking in with them when they’re not doing what they said they would?
Allego
FEBRUARY 23, 2023
Schools probably don’t do this anymore, but when I was in elementary school (GenX-er here), we were taught how to use the telephone. The telephone company donated a dozen rotary phones, and we paired up to practice how to answer the phone, take a message, call a neighbor, and call 911. It was a room full of 8-year-olds running through call scripts like pint-sized sales reps.
Understanding the Sales Force
FEBRUARY 7, 2023
For those of you who are familiar with my series of articles about Bob - the worst salesperson ever - you can catch up by enjoying, laughing, and making fun of him here. 12 of the articles that show up on that page are about Bob! Today, I reviewed the worst OMG evaluation of a sales manager that I have ever seen. It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.
Force Management
FEBRUARY 16, 2023
Many of today’s top sales organizations are starting to feel the effects of the economic downturn through increased selling criteria and buyer scrutiny. The new B2B customer is more focused on ROI than ever before, and they likely have multiple parties approving the deal through different criteria. What does this mean for sales leaders?
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Sales and Marketing Management
FEBRUARY 6, 2023
To make the most out of your hires and increase sales without breaking your budget, here are five tips for sales leaders. The post 5 Top Priorities for Sales Leaders in 2023 to Boost Team Productivity appeared first on Sales & Marketing Management.
Zoominfo
FEBRUARY 21, 2023
ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Here are a few of the best lessons we learned from this great season. 1. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.
Alice Heiman
FEBRUARY 21, 2023
Samantha McKenna, a former employee of On24, was recruited by LinkedIn for her mastery of building a powerful brand on the platform. She started posting on LinkedIn in 2011, leading to recognition and a promotion. After two years, she broke her 13th record and decided to pursue her passion for making a positive impact. She left LinkedIn to start her own company, #SamSales, initially intending to work part-time, but quickly realized that wasn’t feasible.
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